Podscribe Releases Q3 2025 Performance Benchmark Report, Highlighting Growth of Non Show-Specific Buys and New Conversion Trends
Podscribe, the leading attribution and analytics platform for audio advertising, has released its Q3 2025 Podscribe Performance Benchmark (PPB) Report, a comprehensive look at how podcast and streaming audio ads are performing across audiences, formats, and devices.
This quarter’s report draws on data from 66,000+ campaigns, 500+ advertisers, and over 17 billion impressions across 200+ publishers, offering the industry clear benchmarks for planning, optimization, and measurement.
Highlights from the Q3 2025 PPB Report:
- Buy type: Audience buys (e.g. Run of Network (RON) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions.
- Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels.
- Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
- Frequency benchmarks: Advertisers see the strongest performance at up to 5 exposures per month.
- Advertiser industries: Retail advertisers achieved the highest purchase rate (0.067%), with the lowest CPA at $65 and CPV at just $0.50.
The full Q3 2025 PPB report, along with the webinar recording, is now available for download.
Built on real attribution data from thousands of campaigns, the PPB is the industry’s go-to source for audio ad performance benchmarks. With new international insights and solutions for measurement blind spots, the Q3 2025 PPB report is a must-read for marketers looking to scale audio advertising smartly.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.