Podscribe Expands Global Measurement Capabilities With Roqad

Podscribe, the leading podcast and audio attribution platform, today announced a new integration with Roqad, adding a third independent identity graph to the Podscribe platform and significantly expanding its European measurement capabilities.

This integration strengthens attribution accuracy, increases measurement reliability, and reinforces Podscribe’s commitment to privacy-safe, future-proof measurement in an increasingly fragmented media and identity landscape.

Global attribution only works when it’s built on reliable, diverse data. “We’re obsessed with increasing the accuracy of our measurement, and this partnership with Roqad is a powerful way to do just that” said Pete Birsinger, CEO and Founder of Podscribe.

Why Multiple Identity Graphs Matter

As privacy regulations tighten and consumer behavior spans more devices than ever, relying on a single—or even dual—identity graph is not enough.

With the addition of Roqad, Podscribe is now one of the first audio measurement providers to leverage three independent identity graphs: Tapad (Experian), Neustar (TransUnion), and now Roqad.

By combining these three graphs, Podscribe is able to:

• Increase identity coverage, particularly across the EU
• Improve accuracy by favoring matches confirmed across multiple graphs
• Build more resilient, durable measurement as the identity ecosystem evolves

For advertisers, this multi-graph approach delivers stronger validation, clearer performance signals, and greater confidence in reported results.

Expanding Podscribe’s European Footprint

The Roqad integration also significantly expands Podscribe’s availability across Europe. Podscribe now supports identity resolution and measurement in eight European markets through Roqad:

• Germany
• Spain
• United Kingdom
• France
• Italy
• Ireland
• Denmark
• Netherlands

This expansion enables advertisers to more effectively measure podcast and audio performance across key European regions, while maintaining a privacy-first, consent-driven approach aligned with GDPR expectations.

Strengthening Attribution and Measurement

“We’re excited to partner with Podscribe to expand privacy-safe measurement across Europe,” said Carsten Frien, CEO of Roqad. “Together, we’re giving advertisers a stronger foundation for attribution by combining independent identity graphs with a future-proof, consent-driven approach.”

With Roqad joining Podscribe’s identity framework, advertisers benefit from deeper coverage, stronger cross-graph validation, and a more adaptable measurement solution designed for long-term durability.

Learn More

To learn more about Podscribe’s expanded global measurement capabilities, check out our blog post here or request a demo with the Podscribe Partnerships team.**