Nielsen names measurement expert Julie DeTraglia Head of Content and Strategic Insights

Nielsen today announced that media measurement expert Julie DeTraglia is joining the company as Head of Content and Strategic Insights. In the role, she will lead strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts. 

DeTraglia will serve as a strategic narrative engine for Nielsen marketing, sitting at the intersection of data, culture and technology.  She will be based out of Nielsen’s New York headquarters and report to Sacha Weinberg, Nielsen’s Head of Global Marketing. 

“Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been—she identifies the signals that tell us where it’s going next,” said Weinberg. “Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape.”

DeTraglia most recently served as Vice President of Ads Measurement at Netflix. Prior to that, she was Global Head of Sports Strategy and Research at Amazon. She previously held research leadership roles at Disney, Hulu and NBCUniversal. 

Nielsen is focused on creating solutions and products with its clients. The company has recently hired several top executives who held leadership positions at major national clients, including:

• Peter Naylor, Nielsen Chief Client Officer (previously of Netflix, Snap, Hulu and NBCU)
• Roberto Ruiz, Nielsen Head of Measurement Science (previously of TelevisaUnivision)
• Seth Ladetsky, Nielsen Head of Global Sports (previously of WarnerBros. Discovery) 
• Trevor Fellows, Nielsen Head of Advertiser/Agency (previously of NBCU)
• Sacha Weinberg, Nielsen Head of Global Marketing (previously of Amazon, Disney)