Magellan AI Launches Broadcast Radio Attribution

Magellan AI, the leader in audio advertising intelligence and measurement, today announced the launch of Broadcast Radio Attribution, a new solution that enables advertisers to measure the impact of broadcast radio alongside digital channels in a single platform.

With Broadcast Radio Attribution, advertisers can directly evaluate how radio campaigns contribute to key business outcomes—including form fills, leads, and purchases—while comparing performance across podcasts, streaming audio, connected TV, and other media.

The launch extends Magellan AI’s measurement capabilities to one of the largest remaining unmeasured channels, giving brands a more complete view of how audio drives results across the full media mix.

“Measurement needs to reflect how media actually works today—across channels, not in silos,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “Broadcast Radio Attribution brings radio into that unified view, helping advertisers understand performance and make better decisions across their campaigns.”

“Radio has always delivered meaningful impact, but it hasn’t been measured with the same precision as digital channels,” said Christine Hess, Director, Account Strategy, Mynt Agency. “If you’re only measuring one channel, you’re seeing a distorted view of performance. With Broadcast now included in Magellan AI’s multi-channel measurement, we have the visibility we need to understand and optimize holistically.”

Broadcast Radio Attribution is now available to advertisers and agencies. For more information, visit magellan.ai.