LiSTNR Powers Up Video Strategy with Major Flightcast Tech Partnership to Benefit Creators

Southern Cross Austereo (SCA) today announced a benchmark new technology partnership between LiSTNR and Flightcast, one of the world’s most sophisticated, video-first podcast hosting platforms. The partnership will enhance LiSTNR’s distribution infrastructure and service the rapidly accelerating market demand for multi-platform video, audio and social podcast content.

The agreement cements LiSTNR as Flightcast’s largest global network partner, bringing Australia’s biggest podcast network onto a unified, purpose-built platform for the modern era of video and audio publishing.

The move comes as LiSTNR continues to solidify its commercial dominance, maintaining its position as Australia’s leading commercial sales representation podcast network and delivering consistent double-digit digital revenue growth. Driven by over 2.8 million Australian signed-in users, LiSTNR has rapidly expanded beyond traditional streaming into a fully integrated digital ecosystem.

Central to this commercial success is SCA’s continuous investment in market-leading Adtech innovation. Through the award-winning LiSTNR AdTech Hub and its AI-powered evolution Precision+, LiSTNR provides brands with unprecedented dynamic targeting, real-time optimisation, and privacy-first data matching. By pairing world-class content co-creation with cutting-edge advertising technology, LiSTNR consistently delivers market-leading ROI for commercial partners while giving creators unmatched monetisation scale.

Flightcast is a video-first podcast hosting, distribution, and analytics platform built for the way modern podcasts are created, consumed and monetised. Co-founded by Steven Bartlett (The Diary of a CEO) and Rox Codes (developer and creator-tech entrepreneur), Flightcast allows LiSTNR to put the exact technology behind world-leading shows, directly into the hands of LiSTNR creators. Built from the ground up to power modern video and social publishing, the video-first CMS eliminates fragmented workflows by uniting cross-platform distribution including LiSTNR, YouTube, Apple Podcasts, and Spotify - with single-dashboard, AI-driven analytics. Simplifying distribution and analytics, Flightcast allows Australia’s top podcast talent to focus purely on creating compelling content and driving commercial growth.

Sam Cavanagh, Head of Content - LiSTNR Original Podcasts said: “LiSTNR is Australia’s largest investor in our local podcast industry. As podcasting continues to evolve towards video, getting Flightcast in the hands of our creators will help them unlock creativity and growth. This is a game-changer for our creators and the future of our network."

John Kelly, Southern Cross Media Group’s Managing Director, Audio said: "Since launching our digital transformation in 2021, LiSTNR has led the market through continuous innovation across content, AdTech, and platform infrastructure. As podcasting expands beyond audio, we are positioning our network to lead the industry’s transition into video.

“Our partnership with Flightcast ensures our talent has access to market-leading technology. By providing a single platform for seamless video and audio distribution alongside unified data and analytics in one place, we are giving Australia’s best creators the exact tools they need to maximise their reach and commercial growth.”

“Australia is an incredibly important podcast market, and partnering with SCA marks a major step in Flightcast’s international growth as well as our first expansion of this scale in the region. Bringing more than 150 shows onto Flightcast, including the LISTNR network, is a huge vote of confidence in what we’ve built. SCA was looking for a partner that could move quickly, push the boundaries of what podcast technology can do, and deliver the depth of data and analytics needed to operate a major network at scale,” said Rox Codes, CEO and Co-Founder at Flightcast. “That’s exactly where we believe Flightcast stands apart. We’re building technology for where podcasting is going next, and we’re excited to work alongside a team like SCA that shares that ambition and is equally committed to innovation.”

This partnership with Flightcast reinforces LiSTNR’s position as Australia’s leading digital ecosystem, placing video and social engagement firmly at the forefront of modern podcasting. By continuously advancing its AdTech and publishing hubs, LiSTNR is empowering creators with market-leading tools to streamline multi-platform workflows, expand their audiences, and maximise commercial returns.