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Libsyn Announces Acquisition of PODGO

Press Release · Pittsburgh PA, United States ·

This article is at least a year old

Liberated Syndication Inc. (LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, announced that AdvertiseCast, LLC has acquired certain assets of PODGO Media LLC (“PODGO”), a fast-growing membership-based platform that connects highly-engaged podcast audiences with advertisers. As part of the transaction, PODGO’s founder David Ehrlich will join the AdvertiseCast team and help transition PODGO customers and advertisers to the AdvertiseCast platform.

PODGO was founded by Mr. Ehrlich in 2020 with the mission of providing smaller podcasters access to some of the largest brand advertisers in the sector. In only a year, PODGO’s community of podcasters attracted large brand advertisers like, Fanatics, HelloFresh, and NBA Store, among others.

Dave Hanley, Chief Revenue Officer of AdvertiseCast, stated, "When I first learned about PODGO, it was clear that David shared a similar mission to AdvertiseCast – connecting brands to powerful independent voices while helping podcasters thrive. We are extremely excited to bring the PODGO capabilities onto the AdvertiseCast platform and to be able to serve even more emerging creators.”

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Mr. Ehrlich commented, “I am thrilled to be joining AdvertiseCast and working with the Libsyn team. I am passionate about helping podcasters of all sizes monetize their incredible content and I look forward to being able to deliver this value to them at an even greater scale now.” With the acquisition of AdvertiseCast in June 2021, Libsyn became one of the largest podcast advertising marketplaces in the industry. PODGO will add more niche content to the AdvertiseCast platform, whose audiences are highly valuable to advertisers. Libsyn continues to look for ways to grow this business across both the largest podcasters as well as the long-tail of smaller publishers, with the goal of providing all podcasters the opportunity to monetize through advertising.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

Libsyn logoLibsynAdvertiseCast logoAdvertiseCastPODGO logoPODGO

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