Lemonada selects Flightpath to Power Forecasting, Sales Optimization, and Scalable Growth
Flightpath, the industry’s leading inventory management solution and predictive analytics platform for on-demand media, today announced a new partnership with Lemonada Media, one of the top independent podcast publishers in the U.S. Through Flightpath’s forecasting and campaign performance prediction, Lemonada will elevate its sales operations, planning processes, and data strategy; bringing greater precision, visibility, and scalability to its rapidly growing business.
The collaboration equips Lemonada’s revenue team with centralized traffic management capabilities, forecasting intelligence, and real-time performance insights, enabling more accurate inventory planning, improved campaign execution, and stronger alignment between content, sales, and advertiser demand. With a consolidated view of inventory across platforms, Lemonada will be able to proactively manage inventory, optimize campaign pacing, and identify new revenue opportunities, while streamlining workflows and improving operational efficiency.
“We’re excited to partner with Flightpath to bring greater clarity and precision to our forecasting and campaign management,” said Mike MacDonald, Lemonada’s Head of Revenue. “As our business continues to scale, having deeper visibility into our inventory and performance allows us to better support our creators and deliver stronger, more strategic outcomes for our advertising partners.”
“As long time fans of Lemonada, we are thrilled to partner with them to support their continued growth,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “Lemonada has built a premium, creator-first network offering a compelling slate of shows that reaches an audience of millions with their engaging content. Flightpath brings together reliable inventory forecasting and predictive analytics to provide the visibility and control needed to drive sustainable revenue growth.”
For inquiries about Flightpath, contact laurie@flightpath.fm.
About Flightpath
Flightpath is the predictive analytics platform for on-demand media that delivers breakthrough reliability in availability forecasting and campaign performance prediction. Trusted by leading publishers and networks, we power the insights needed to increase profitability, unlock sales opportunities, and create operational efficiencies. Learn how publishers are supporting diverse sales strategies across platforms with the visibility and insights they need at flightpath.fm.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.