JAR Audio becomes JAR Podcast Solutions as branded podcasts enter their 'results era'

What started in a Vancouver bar is now one of North America’s most results-obsessed branded podcast studios. Today, JAR Audio announces its rebrand to JAR Podcast Solutions — with a sharper strategy, a new name, and a message to marketers: podcasts should perform.

The shift reflects what today’s CMOs are demanding: proof that podcasts drive more than awareness. They want ROI.

“This rebrand isn’t a vanity play,” said Roger Nairn, Co-Founder and CEO. “It’s a line in the sand. Branded podcasts must drive results—not just awareness. They need to earn attention and then do something with it.”

The Rebrand, in Brief:

• New Name: From “JAR Audio” to JAR Podcast Solutions
• New System: Launch of the JAR System (Job. Audience. Result.)
• New Offering: Structured podcast services for brand awareness, loyalty, and lead gen—across audio, video, and even live podcasts
• New Look: Full visual identity overhaul and simplified client experience

The relaunch comes at a time when branded podcasts are proving their impact in real numbers.

According to Signal Hill Insights’ 2024 Benchmark Report, 86% of branded podcasts tested showed measurable brand affinity lift, including:

• +8 points average lift among listeners
• +4 points average lift in brand consideration
• 61% of participants felt more favorable toward the brand
• 64% would recommend the series
• 51% recalled the brand unprompted after one episode

“This is the return on investment—and we can measure it,” the report notes.

And recognition is catching up. The Cannes Lions has featured a Branded Audio & Podcasts category since 2022, and the Webby Awards and One Show consistently include branded podcast categories.

But many shows still miss the mark.

“Too many branded podcasts are being built like ads, not like shows audiences will care about,” said Nairn. “Our rebrand makes it clear: we don’t make branded podcasts. We make brand fans.”

A New Model

JAR’s new structure moves away from generic production and toward strategic podcast solutions:

• Engage (loyalty + brand affinity)
• Lead (thought leadership + demand gen)
• Reach (awareness + storytelling)

Each offering is backed by strategy, analytics, and campaign integration — what most agencies still treat as optional.

Trusted by Top Brands

JAR’s clients include Amazon, Cirque du Soleil, Genome BC, The Wharton School, and RBC (and more) — brands already seeing measurable results from podcasting done right.

“We think of every show as a business asset,” said Jennifer Moss, Co-Founder and Chief Creative Officer. “That means delivering a real, measurable result. Not just a wave of applause.”