iVoox makes its TV debut with a campaign highlighting its greatest strength: an endless podcast catalog

iVoox, the leading Spanish-language podcast platform, is making its debut on television with its first-ever advertising campaign in the medium. The initiative was developed by independent creative agency Drop&Vase and launched across Mediaset España channels.

Under the creative concept “You’ll never run out of iVoox,” the campaign highlights one of the platform’s key strengths: the vast diversity of content available on iVoox. The spots focus on two of the most popular podcast genres — true crime and comedy — portraying listening situations that are both familiar and unexpected, such as listening to crime stories before going to sleep or doing household chores while enjoying an entertainment podcast.

Through humor and exaggeration, the pieces capture small, relatable micro-insights that all listeners recognize — from laughing at the questionable decisions made by characters in chilling stories, to imagining ourselves as ninjas while listening to a historical narrative. The result is a campaign that combines audio connection, everyday humor, and a highly realistic observation of user behavior, set to run in two waves throughout the year.

Laura Torner, Marketing Director at iVoox, explains: “Moving into television was an opportunity to continue championing the power of audio and independent, diverse podcasting. With this campaign, we aimed to connect through a close, relatable approach, reflecting real listening habits and continuing to build brand awareness.”

An agency with startup DNA


The creative work was developed by Drop&Vase, an agency founded in 2013 by Ana Vida and David Freixanet. Since its inception, the agency has specialized in strategy and brand-building for tech startups, contributing to the growth of companies such as Wallapop, Glovo, Badi, eCooltra, and Job Today. Its track record is closely tied to projects that have redefined entire categories, positioning it as an independent agency with strong strategic and creative DNA.

Ana Vida, founder and Creative Director of Drop&Vase, adds: “One of the things that attracted us most to iVoox was its ability to grow around a powerful idea and a high-quality product while maintaining its independence. In a landscape where many startups lose their essence as they scale, iVoox has managed to preserve that original magic. It has incredible potential in terms of people, product, and vision.” The spot was produced in Barcelona together with Retina Contents, which led the production process. The piece embraces a narrative driven by sound and tension, aligned with podcast DNA and the true crime genre, blending suspense and humor to reinforce brand recall.

An independent story in a market dominated by giants

Since its founding in 2010, iVoox has established itself as one of the leading players in the Spanish-language audio ecosystem, with more than 5 million monthly unique users and the largest podcast catalog in Spanish. After more than a decade driving the professionalization of podcasting in Spain and Latin America, the brand is now entering a new phase of growth and visibility by embracing a mass medium like television, alongside its strategic partner Mediaset España.

In a sector dominated by global tech giants, iVoox has built its growth while maintaining independence and a strong focus on product and community. The Spanish company has evolved from a pioneering startup into a complete ecosystem for listening, discovery, and monetization of content, competing with international platforms. This independent positioning — increasingly rare in today’s digital landscape — has allowed it to preserve a distinct identity and maintain a direct relationship with its community of creators and listeners.

Podnews has captioned the tv spot in English below. Turn on captions in your browser if you need them.