Flightpath Teams Up with Backyard Ventures for Improved Sales, Accurate Forecasting, and Scalable Growth
Flightpath, the industry’s leading predictive analytics platform for on-demand media, has announced a partnership with Backyard Ventures (BV), a content creator partnerships firm. Through Flightpath’s forecasting and campaign performance suite, BV will update its sales operations, planning processes, and data management. The collaboration will provide the revenue team with accuracy and insights for scaling growth, improving sales, and supporting business objectives.
“We look forward to partnering with Flightpath to bring additional precision to our forecasting and campaign management,” said John Jarvis, VP Partnerships & Strategy at Backyard Ventures. “Flightpath’s tools are designed to strengthen our support for creators, improve advertiser engagement, and facilitate scalable growth.”
By using Flightpath’s predictive suite, BV will have increased visibility into inventory, performance, and delivery across its portfolio, which will lead to more precise sales planning and the ability to identify new revenue opportunities for creators and brands. Flightpath’s platform is designed to improve operational efficiencies allowing BV’s team to focus on business development and advertiser relationships.
“We are excited to support BV’s continued growth,” stated Laurie Belleau, Chief Revenue Officer at Flightpath. “Flightpath provides precise forecasting capabilities that will help drive sustainable revenue for the BV team.”
For inquiries about Flightpath, contact laurie@flightpath.fm.
About Flightpath
Flightpath is the predictive analytics platform for on-demand media that delivers breakthrough reliability in availability forecasting and campaign performance prediction. Trusted by leading publishers and networks, we power the insights needed to increase profitability, unlock sales opportunities, and create operational efficiencies. Learn how publishers are supporting diverse sales strategies across platforms with the visibility and insights they need at flightpath.fm.
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