Jo Whiley and Zoe Ball
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Zoe Ball and Jo Whiley's new podcast Dig It to launch Jul 16

Press Release · · Updated

Today, broadcasters Zoe Ball and Jo Whiley have announced their brand-new podcast, Dig It, will launch on Wednesday 16th July 2025. The trailer is available now.

From the award-winning production company Persephonica, Dig It is a major new lifestyle podcast that will be available every Monday and Wednesday.

Every Wednesday, Zoe and Jo will lift the curtain on the messy and beautiful reality of living well. Long-time friends and beloved broadcasters, they’ll be swapping the studio for the sofa to catch up on everything going on in their lives — from homes and gardens to family life, health, ageing, music and grief.

Zoe and Jo have spent nearly three decades broadcasting to the nation, growing up alongside millions of listeners. This new venture will allow them to connect to people like never before, as they welcome listeners to join in the fun. Every Monday, the duo will host Q&A focused episodes – they want to hear their listeners’ thoughts, experiences and questions. Listeners can get in touch on questions@digitpod.co.uk and find them on social media @digitpod.

There will be special bonus content for subscribers and the show will be fully visualised on YouTube and Spotify. The podcast will occasionally feature special guests and close friends, who will chat about their family life, careers, life experiences, homes and gardens.

The show is produced by Persephonica, an award-winning production company with a track record of creating hugely successful, genre-defining podcasts. Their notable productions include Miss Me?, hosted by Lily Allen and Miquita Oliver; the internationally successful Dua Lipa: At Your Service; and the Westminster essential Political Currency. They also created the UK’s biggest daily podcast The News Agents with Global.

Jo Whiley says, “I’ve been part of some amazing duos over the years, but I’m not sure any will quite compare to this new adventure. Starting a podcast with one of my oldest broadcasting friends (and let’s face it, doppelgänger), Zoe, is SO exciting! The show will open a world of conversation on topics we don’t normally discuss on air and, importantly, will bring us much closer to the listeners and fans who have made our careers so special over the last 30 years.”

Zoe Balls says, "I’m so super-excited to dive into the world of podcasting with my girl Jo, I’ve got so much love and respect for her - she’s been a true lifeline. Our friendship goes back 30 years, to our days on The Word and The Big Breakfast. We’ve grown up together, personally and professionally, along with our listeners.

The show is what happens when two mates (who are constantly mistaken for each other) hit record on their regular catch-ups and talk life, unfiltered and full volume. We’re chatting about our week, wild kids, ageing, what’s for dinner, digging (literally), music obsessions, grief and everything in between. No scripts, no gloss, just real talk, real laughs and a bit of beautiful mayhem. We’ll be answering your questions too, so buckle up. It’s going to be a blast.’’

Fiona Hanlon, Persephonica’s Managing Director, has recently joined the company to grow its impressive entertainment slate. She adds: “Jo and Zoe aren’t just two of the best broadcasters this country has ever produced - they’ve been part of the fabric of our lives. We’ve grown up with them. At some point, we’ve all wanted to dress like them, be part of their gang, or just be them. Now, for the first time, we’re going to hear them like never before.

We’re going to learn, laugh and probably cry a lot together over the coming months and years! We couldn’t be more excited - or more proud - that these two brilliant women have chosen Persephonica to launch their podcasting journey."

Listen

Dig It
Persephonica
Play trailer
Persephonica logo

About Persephonica

Persephonica is an award-winning production company with a track record of creating hugely successful, genre-defining podcasts, and working with the world’s biggest talent. The Sheffield-based outfit created the BBC Sounds podcast Miss Me?, hosted by Lily Allen and Miquita Oliver, the internationally-successful Dua Lipa: At Your Service, the Westminster essential Political Currency with George Osbounre and Ed Balls and the UK’s biggest daily podcast, The News Agents, with Global.

The company recently appointed the former BBC Radio 1 producer, Fiona Hanlon, as Managing Director. Fiona is responsible for growing the company’s impressive entertainment slate. This ambitious new show with Zoe Ball and Jo Whiley is her first signing for Persephonica.

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This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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