Captivate & DAX US Launch Unified Monetization Suite for US Creators

Podcast creators have more ways than ever to grow audiences, but monetization has become increasingly fragmented across platforms, tools, and revenue streams. To help simplify the landscape, DAX US, the pioneering digital advertising exchange owned by Global, and Captivate, Global’s podcast hosting, distribution and monetisation platform—announced a fully integrated platform partnership to deliver a more unified monetization experience for creators.

Through this partnership, Captivate creators gain streamlined access to integrated monetization tools through Captivate’s Ad Marketplace, powered by DAX’s programmatic advertising capabilities. The collaboration expands creators’ ability to unlock scalable demand while giving advertisers direct access to premium podcast inventory at scale.

The integration positions DAX US as the programmatic monetization layer within Captivate’s ecosystem, helping creators generate revenue across programmatic advertising, direct sales, and emerging formats such as feed drops, all alongside existing monetization options like memberships, subscriptions, and tipping.

“Podcast creators deserve monetization that works as hard as they do,” said Mark Asquith, Managing Director and Co-Founder of Captivate. “This partnership with DAX US brings a new, in-depth level of monetization diversity to Captivate, connecting creators directly with scalable demand while keeping the experience simple and transparent.”

For creators, the goal is clear: reduce operational complexity while expanding revenue opportunities.

“Creators are increasingly running into monetization hurdles,” said Brian Conlan, President at DAX US. “By bringing these capabilities together in a single unified solution, we are delivering the clarity, flexibility, and scale creators need to build sustainable revenue.”

The partnership also reinforces DAX’s broader commitment to making podcast advertising more accessible and efficient for both creators and advertisers.

“This launch represents a meaningful step forward in simplifying podcast monetization for creators,” said Rob Walch, VP of Podcast Relations at DAX US. “We want to ensure creators of all sizes have seamless access to meaningful revenue opportunities, while maintaining control over how they monetize and grow their shows.”

As podcasting continues to evolve, DAX US and Captivate are focused on building a more connected monetization ecosystem—one that gives creators greater control while making it easier for advertisers to transact across premium podcast inventory through a single, scaled platform.

Creators and advertisers will begin to be onboarded in June 2026.