DAX US announces exclusive host read advertising opportunities for Battlestar React-ica

The podcast industry is home to some of the most passionate fan communities in the world, and it’s no wonder why. It allows for a real and authentic relationship between the creators and consumers in a way that few other mediums do, and that relationship is only becoming more valuable to advertisers.

Today, DAX US, the pioneering digital advertising exchange owned by Global, announced an exclusive host read ad representation partnership with actor, producer and podcast creator Katee Sackhoff for her hit podcast, Battlestar React-ica.

As part of the agreement, DAX US will exclusively represent host read advertising opportunities for Battlestar React-ica, while Captivate, Global’s podcast hosting, distribution and monetization platform, continues to power hosting and podcast delivery for the show.

Katee Sackhoff is widely known for her iconic role as Starbuck in the acclaimed sci-fi series Battlestar Galactica, as well as her fan-favorite portrayal of Bo-Katan Kryze in The Mandalorian and The Clone Wars. Beyond television and film, Sackhoff has built a highly engaged podcast audience through in-depth conversations, behind-the-scenes storytelling and passionate fan community interaction. Battlestar React-ica documents Katee’s reactions and commentary as she watches Battlestar Galactica for the first time. The first season of this show had well over 1 Million views and downloads in just 4 months.

The partnership reflects DAX US and Captivate’s continued commitment to helping premium creators unlock sustainable podcast revenue through authentic advertising experiences and scalable monetization infrastructure.

“Podcasting is built on trust and connection, and Katee has cultivated an incredibly loyal audience with her show,” said Mark Asquith, Managing Director and Co-Founder of Captivate. “We’re thrilled to continue supporting Battlestar React-ica on Captivate while DAX US brings premium host read advertising opportunities to the table. This is exactly the kind of creator-first ecosystem we’ve worked hard to build.”

Host read podcast advertising continues to deliver strong performance for brands by combining the scale of digital audio with the authenticity and credibility of creator endorsement. Through this partnership, advertisers will gain direct access to highly engaged entertainment, sci-fi and pop culture audiences through one of the medium’s most recognizable voices.

“I’ve always made it a priority to stay connected with fans, and podcasting has become one of my favorite ways to do that on a much larger scale. There’s something incredibly personal about the medium. People aren’t just tuning in for sound bites, they’re showing up because they genuinely care about the conversation. That creates a level of trust and community that’s really special.” Said Katee Sackhoff. “As the podcast continues to grow, it was important to partner with a team that understands creators, audiences, and where this space is headed. DAX US and Captivate share that vision, and I’m excited to grow the show in a way that feels authentic while creating new opportunities for the future.”

The agreement further expands DAX US’s growing portfolio of creator partnerships and reinforces Captivate’s position as the hosting and monetization platform of choice for serious podcasters building scalable media brands.

“Katee’s connection with her audience is exactly what makes podcast advertising so powerful,” said Rob Walch, VP of Podcast Relations at DAX US. “Her listeners are deeply invested in her content, her personality and the communities she’s built around these shows. We’re excited to help bring brands into that environment in a way that feels authentic, thoughtful and valuable for everyone involved.”

Advertising opportunities for Battlestar React-ica are available immediately through DAX US by contacting podcastads@global.com