Audio Always helps Holland & Barrett to 'Back Your Body'
Introducing Back Your Body, a brand new health-focused podcast from Holland & Barrett, produced in partnership with Audio Always. Hosted by comedian and broadcaster Ellie Taylor, the show sits at the heart of Holland & Barrett’s new Back Your Body brand platform.
Each episode, Ellie sits down with celebrities, influencers and experts to talk honestly about their relationship with their bodies. The conversation explores the triumphs, the setbacks, the comebacks and the health conversations people don’t usually say out loud.
In the opening episodes, Bradley Wiggins talks about the body that won him Olympic gold — and carried him through addiction. Dr Alex George opens up about his weight journey and TV star Mollie Pearce shares what life is like living with a stoma.
Paul Fernley, Business Development Director, Audio Always: “Back Your Body is a brilliant example of what branded content in podcast form can do that other formats simply can’t. When a brand gives people a genuinely useful, genuinely entertaining show it creates a truly engaging audience connection, that in turn really delivers for the brand.”
As the host, Ellie brings warmth, humour and an ability to make people feel at ease — the result is a production that manages to be both moving and, at times, very funny. Which is exactly what good branded audio should be.
Holland & Barrett spokesperson: “We partnered with Audio Always to create something that felt right for our audience and new brand platform Back Your Body. The conversations Ellie has drawn out of the guests are fascinating and inspirational.”
Full video episodes are available on YouTube and Spotify. Audio is available on all major podcast platforms from today.
Listen
About Audio Always
Audio Always is an independent production company developing and producing podcasts, radio programmes and audiobooks. We deliver more than 500 hours of audio content each month across a range of genres for listeners worldwide.
Our work includes the weekly podcasts ‘Help I Sexted My Boss’, ‘The Girls Bathroom’, ‘Get A Grip’ and ‘UK True Crime’. We also deliver factual series, with our recent releases ‘Answers For Claudia’, ‘The Pitcairn Trials’ and ‘Carrie Jade Does Not Exist’ all reaching number one in the Apple Podcasts chart.
We also produce daily, weekly and ad hoc radio programmes including Craig Charles for BBC Radio 6 Music, Paddy McGuiness and OJ Borg for BBC Radio 2, Life Hacks for BBC Radio 1 and Selector Radio for The British Council.
Launched in 2012, Audio Always is proudly headquartered at Media City, Manchester with studios in Farringdon, London.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.