Audion launches first AI agent built to deliver tangible outcomes in digital audio advertising

Audion, a global digital audio specialist, has launched ‘Audion AI’, the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance.

Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which one piece of content can be distributed across multiple listening platforms; the proliferation of ad formats; the huge diversity of audio and vodcast content; manual content selection; and performance insights that, in only being available when the campaign is finished, offer no opportunity for optimisation.

The tool enables Audion to structure, coordinate and scale media recommendations consistently across all its markets. From a single prompt, Audion AI automatically translates campaign objectives (such as reach, brand uplift, and increased drive-to-store and conversion metrics) into structured strategies ready to be actioned. These ‘multi-audio’ media plans include traditional audio as well as audio-in-video (a growing trend in which video is listened to rather than watched).

Audion AI’s unique analysis of audio and video listening platforms (across Spotify, Deezer, Apple Podcasts, Youtube, and Amazon Music) enables it to identify the most relevant and highest performing content. From there it intelligently orchestrates media investments across the environments that will be the most effective and continuously optimises ad activations to maximise results across the full marketing funnel, from consideration to online conversion.

​​These capabilities are based on Audion’s ability to aggregate signals from across the audio landscape (podcasts, streaming, digital radio, video podcasts, etc) with its own data (campaign insights and results, brand lift studies, drive-to-store analyses, historical performance signals) into a single intelligence layer.

To deliver at this level, Audion analyses the equivalent of almost 100 years of audio and video content every month to give it precise understanding of contextual and performance signals. As well as enabling it to select the most relevant content, this allows Audion AI to predict content performance based on historical campaign data combined with brand lift and drive-to-store studies conducted.

Audion has a proven history of developing AI-based solutions since its launch in 2018, with these including Text-to-Speech (TTS), Dynamic Creative Optimisation (DCO) and pre-campaign evaluation agents that test creatives before they go live.

The latest innovation supports Audion’s stated ambition to support local and global brands in all industry sectors to structure, optimise and activate high-performance digital audio strategies that will deliver on their business objectives.

Arthur Larrey, co-founder and CEO of Audion, says: “Audio is one of the oldest mediums; one of its strengths is its ability to continually evolve and AI is enabling it to reinvent itself in line with what brands need to fully engage with their target audiences. At Audion, we have a proven track record of enhancing our offering by deploying AI - long before it became the ‘must have’ that it is today. Our new tool is dedicated to maximising brand performance - from brand metrics through to final conversion.”

As part of this transformation and after several years of strong growth and global expansion, Audion has also launched its new brand identity, evolved to better reflect its position in the digital audio market. The positioning expresses the company’s goal of placing itself at the intersection of digital audio, technology and marketing performance.