Audion
Address: 4 Rue Manuel, 75009 Paris, France
Founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion is the leading European digital audio company that, through a proprietary technology, enables advertisers to connect with their target audience, and help publishers and content producers to monetise their premium audio content. Audion is the first end-to-end solution in Europe that from a single platform and through cutting-edge technology enables the operation and management of the entire digital audio advertising process, from the production of audio content, to its distribution, promotion and monetisation, providing measurable performances.
Website: www.audion.fm
Owns
Audion is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on May 15, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- May 23: Audion announced that the company worked with a perfume company, Lolita Lempicka, on an immersive audio campaign, working with media agency Place to Be Media.
- May 14: Audion has launched Pathway, a product to help publishers to automatically monetise audio inventory through Audion’s premium programmatic marketplace.
- Apr 9: Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.
- Sep 23, 2024: Audion has named Élodie Bui as the company’s Head of Publishers.
- Jul 3, 2024: Audion has partnered with podcast publisher Webedia. Audion will combine podcast hosting and distribution and dynamic insertion of advertisements in real time, making it possible to optimize revenues from Audion's partner publishers.
Data credits: Google Maps, IAB, Podnews newsletter