Audion
Address: 4 Rue Manuel, 75009 Paris, France
Where listeners turn into customers
Website: www.audion.fm
Owns
About Audion
Since its creation in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the leading expert in digital audio, delivering innovative advertising solutions for brands and agencies, along with monetisation technology tailored to publishers and creators.
Audion's offer is based on three complementary solutions: Audion Reach, to maximize the impact of audio advertising campaigns; Audion Stories, to create engaging, tailor-made audio experiences and Audion360, a revolutionary platform dedicated to publishers and content creators, combining podcast CMS, AI and advertising solutions.
With offices in Paris, London, Milan and Brussels, a team of 50 experts and over 2,000 successful campaigns to its credit, Audion is the partner of choice for those wishing to explore the full potential of digital audio.
Audion is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on May 15, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- Jun 16: Audio monetisation company Audion has released a study showing that adding audio ads in video increases brand recall. Video is often consumed without actively viewing the image, and therefore the audio message in ads reaches both video and audio users.
- May 23: Audion announced that the company worked with a perfume company, Lolita Lempicka, on an immersive audio campaign, working with media agency Place to Be Media.
- May 14: Audion has launched Pathway, a product to help publishers to automatically monetise audio inventory through Audion’s premium programmatic marketplace.
- Apr 9: Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.
- Sep 23, 2024: Audion has named Élodie Bui as the company’s Head of Publishers.
Data credits: Google Maps, IAB, Podnews newsletter