ARN's iHeartPodcast Network Australia and the New York Times agree podcast ad sales deal
PRESS RELEASE · Sydney NSW, Australia ·
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, for the first time.
The New York Times podcast portfolio is recognised for its industry-leading quality and best-in-class audio storytelling, attracting a huge global audience.
Leading the slate is The Daily, a podcast that has redefined what the news sounds like. Hosted by Michael Barbaro and powered by The New York Times’s newsroom, The Daily brings listeners the biggest stories of our time, told by the best journalists in the world.
The addition of The New York Times’s podcasts to the iHeartPodcast Network Australia further strengthens its place as the #1 podcast publisher in the country and a trusted platform for local brands to be part of the best local and global podcasts.
This deal reinforces ARN’s commitment to the expansion of its slate of podcast content and evolution of digital audio assets to deliver the most complete audio offering for Australian audiences and commercial clients.
ARN’s Head of Digital Audio Corey Layton said, “The New York Times is at the pinnacle of podcasts enjoyed world over and particularly here in Australia. From The Daily to Serial, This American Life and more, for the first time, Australian brands can now be part of these global sensations. We’re proud that The New York Times have entrusted us with representing their brand and look forward to pairing their podcasts with both Australian audiences and brands.”
We Think Media will continue to represent The New York Times digital and print advertising business for the Australian market.
ARN is one of Australia’s leading Broadcast and On-demand audio companies, ‘Defining Audio’, with ownership or investments in 12 radio stations nationwide in addition to digital entertainment platform, iHeartRadio. ARN’s vision is to deliver the most complete audio offering for audiences and advertisers, and its network brands KIIS and Pure Gold, along with iHeartRadio and The Edge, entertain and influence over five million listeners each week across Australia.
Its KIIS network consists of Sydney’s KIIS 1065 with Kyle & Jackie O, Melbourne’s KIIS 101.1 with Jase & PJ, Adelaide’s Mix102.3 with Erin Phillips & Soda, Brisbane’s 97.3FM with Robin, Terry & Bob and Perth’s 96FM with The Bunch with Clairsy & Lisa. The National Drive Show across all stations is Will & Woody.
Its Pure Gold network consists of Sydney’s 101.7 WSFM with Jonesy & Amanda, Melbourne’s GOLD104.3 with Christian O’Connell, Brisbane’s 4KQ with Laurel, Gary & Mark and Adelaide’s Cruise 1323 with John Dean.
The Edge is available on FM as The Edge 96.ONE in Sydney and nationally via iHeartRadio and DAB+. The Edge Breakfast hosts are Mike E & Emma.
iHeartRadio, the world’s fastest-growing digital service, was launched by ARN to the Australian market in 2013.
ARN’s iHeartRadio is a free, all-in-one radio, music streaming, podcast and live events platform. In addition to being able to access their favourite music from around the globe, audiences can access their favourite stations in Australia from ARN, the ABC, and SBS as well as stations from New Zealand and the USA.
In 2020 ARN launched iHeartPodcast Network Australia, providing advertisers with access to significant scale across local, global and catchup podcasts. The network quickly became Australia’s number #1 podcast publisher alongside holding the #1 podcast in Australia.
ARN’s suite of digital and social assets are the online home to Australia’s leading radio stations, providing highly engaged entertainment content and news, complementing the on-air experience ARN’s stations are best known for.
ARN is a HT&E company. For more details, head to www.arn.com.au.
By The New York Times
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