Former National News Anchor Launches Radical “Anti-Attention” Podcast to Combat Insomnia

In an era defined by the “Attention Economy,” where every piece of media is engineered to be as engaging as possible, a former national news anchor is launching a rebellion based on the opposite principle: pure, structural boredom.

Dallas Kachan today announced the launch of Deeply Unimportant, a high-fidelity sleep podcast that repurposes his professional broadcast gravitas—referenced by some listeners as the “Voice of God”—to read technical manuals, municipal codes, and administrative data. The show is not designed to entertain; it is designed to function as a “cognitive anchor” for the millions of adults struggling with insomnia and racing thoughts.

“For years, my job was to make people lean in. Now, my job is to make them drift off,” says Kachan. “There is a segment of the audience—specifically those with ADHD or high-stress careers—who find traditional 'bedtime stories’ or 'relaxing rain sounds’ either too juvenile or too repetitive. They don’t need a fairy tale; they need a structural metronome for their brain. They need to know that someone is in control so they don’t have to be.”

Deeply Unimportant launches with a catalog of five inaugural “sedations,” including 8-hour versions of:

• The 1922 Western Softwood Lumber Grading Rules: A meticulous audit of “sound, tight knots” and acceptable wane.
• NASA Man-Systems Integration Standards: A zero-gravity review of workstation ergonomics and fastener accessibility.
• The 1954 Singer Sewing Machine Manual: A step-by-step mechanical guide to oscillating hooks and bobbin tension.
• The Global Non-Compliance Ledger: A clinical, alphabetical recitation of first names on Santa’s “Naughty List.”
• The International Convention for Safe Containers (CSC 1972): A rigorous structural analysis of the twenty-foot equivalent unit.

The show bypasses the tropes of the sleep category—there is no whispering (ASMR), no forced sentimentality, no droning music and no narrative hooks. Instead, Kachan uses a flat, professional delivery that satisfies the brain’s need for logic while overloading its interest, a technique psychologists call “cognitive shunting.”

Deeply Unimportant is available now on Apple Podcasts, Spotify, and wherever podcasts are found. For listeners seeking uninterrupted, ad-free “all-night” episodes and other exclusive content, a premium ad-free feed is available at deeplyunimportant.com.

About Deeply Unimportant

Deeply Unimportant is the definitive audio sedative for the modern age. Hosted by Canadian newscaster Dallas Kachan, the program provides high-fidelity, technical readings designed to anchor the racing mind. Kachan wrote and anchored hourly newscasts carried live on hundreds of radio stations with Broadcast News, the broadcast division of the Canadian Press national news service. Since then, he’s voiced documentaries and audiobooks, including a 19-hour read of his own bestselling travel and adventure novel about a round-the-world flight in a futuristic airplane.