Adelicious Strengthens Leadership Team for Next Phase of Growth
Adelicious has announced a new senior leadership structure to support its next phase of growth, following its acquisition by Audioboom earlier this year.
As part of the restructure, the Audioboom UK sales and partnerships team has merged with the existing Adelicious team, with the aim of strengthening its UK operations and aligning the business with Audioboom’s ambition to take British podcasting to a global audience.
The senior team leading the wider business as Adelicious enters this next phase of growth will include Gemma O’Brien and Shaun Wilson, who have been appointed Joint Vice Presidents, UK Sales, and will lead commercial strategy across the UK market.
Mike Newman, Vice President, UK Content & Partnerships, will continue to oversee creator development and podcast acquisition, whilst Adelicious’ Lora Elliott has been promoted to Director, Sales Operations, with responsibility for internal campaign delivery and sales enablement.
Andrew Goldsmith, President of Adelicious, said: “It’s an exciting time for Adelicious as we enter a new phase of growth following our acquisition by Audioboom, and it was important to get the right senior team in place to take us forward. It’s exciting to bring together two brilliant and experienced teams to both support our podcasters and help us deliver on our own ambitions.”
Audioboom’s acquisition of Adelicious this summer created the UK’s largest homegrown podcast network, with over 40 million unique listeners and 135 million monthly downloads and video views. Podcasts on the Adelicious network include Shagged. Married. Annoyed., Frank Off The Radio, The Teen Commandments, The Wellness Scoop, and Short History Of…
The senior team restructure follows the recent appointment of Craig Eastwood as Vice President, International at Audioboom. Eastwood, formerly Commercial Operations Director at Adelicious, now takes on an expanded role supporting Audioboom’s long-term growth strategy.
About Adelicious
Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting network. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape. Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we're the trusted choice for some of the world's leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised, results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise. To find out more visit https://www.adelicious.fm/.
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