Acast Marketplace adds virtual storefront
PRESS RELEASE —
London, UK—The world’s biggest podcast buying marketplace — Acast Marketplace — now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget.
Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the advertiser will work with Acast’s experienced sales team to bring that selection to life through an ad or sponsorship campaign.
Over the past six years, Acast has generated nearly $100 million in revenue for podcasters around the world, running hugely successful ad and sponsorship campaigns for more than 3,000 brands.
Acast Marketplace, launched in February as the home of podcast buying globally, giving advertisers access to the world’s best podcasts, the most talented creators, and the most engaged listeners — across any and every podcast listening platform.
And, with this new storefront, the journey from enquiry to campaign execution is simpler than ever. Advertisers can, for the first time, see Acast’s vast network of podcasts in one place, getting closer to the shows that reach their target audiences — wherever and whenever they listen.
This is the next step in the evolution of Acast Marketplace, with more to follow in the months to come — including expansion into more languages, and the development of a completely self-serve buying and booking platform for advertisers.
Joe Copeman, Global SVP of Sales at Acast, said: “This new ‘front door’ into the Acast Marketplace will help us connect even more advertisers with podcasts, as well as attracting and educating new brands in podcast advertising — which in turn will drive more revenue for our creators.
“It’s a digital extension of the incredible work our sales team does on our podcasters’ behalf every single day, helping advertisers understand the breadth and depth of Acast’s content and the unique audiences our shows can reach.”
Through this virtual storefront, brands can choose which shows fit their requirements and enquire about buying and creating audio ads — which provide reach at scale, with sophisticated contextual targeting — and sponsorship, where show hosts deliver brand messages in their own unique and trusted voices.
Any advertiser working with Acast also benefits from a brand-safe environment and the highest quality, most accountable insights the podcast industry has to offer. Acast is also the only podcast company certified against all four of the IAB’s compliance metrics, setting the bar for the rest of the industry to follow.
To get started, simply go to the Acast website.
Acast is the world’s biggest podcast company and the engine powering creators, advertisers and listeners everywhere. Its services are the most sophisticated available and are constantly being updated with innovative new tools and functionality.
Acast hosts more than 10,000 shows worldwide and monetizes global smash hits including My Dad Wrote a Porno, The Earios Network, Australian True Crime, Forever35, JLC and Wahlgren & Wistam, as well as podcasts from publishers such as the BBC, the Guardian, Louie Media, brand eins, The Economist, VICE and PBS NewsHour.
Co-founded in Sweden in 2014 by Johan Billgren, Acast’s team of more than 200 audio lovers are creating a sustainable and open podcast ecosystem — ensuring the whole industry continues to grow and flourish.
The company has sales teams on the ground in 13 markets around the world, including the UK, US, Mexico, Australia, France and Germany. Its physical offices are located in Stockholm, London, New York, Los Angeles, Sydney, Paris, Berlin, Dublin and Oslo.
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