Choice Hacking: The Marketing Psychology Podcast

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Choice Hacking: The Marketing Psychology Podcast

A podcast from Jennifer Clinehens

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you’re tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who’s worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). Whether you’re a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

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This podcast may use tracking and attribution and dynamic content insertion

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Tracking and attribution: Spotify or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Choice Hacking: The Marketing Psychology Podcast later visited the website of an advertiser; or it may track that a device that listened to Choice Hacking: The Marketing Psychology Podcast also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Spotify may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Choice Hacking: The Marketing Psychology Podcast may do this for advertising or for other forms of content, like news stories.

This is hosted by Spotify: this may mean that Spotify require you to log in to listen, and from that, they will know considerably more about you, including your email address and potentially a connection with your Facebook account and data.

Choice Hacking: The Marketing Psychology Podcast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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