The Topical is the daily podcast from The Onion and Onion Public Radio, and the only podcast brave enough to ask: What if the news had sound effects? Join host Leslie Price each day as he barely scratches the surface of all the day’s top news stories. Journalism isn’t dead. It’s using its dying breath to beg you to listen to The Topical. New episodes published every weekday by 5 a.m. Eastern time.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone and Chartable to help The Topical to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone and Chartable are IAB v2 certified.
Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of The Topical later visited the website of an advertiser; or they may track that a device that listened to The Topical also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Topical may do this for advertising or for other forms of content, like news stories.
The Topical is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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