The PloughCast
How can we live well together? What gives life purpose? What about technology, education, faith, capitalism, work, family? Is another life possible? Plough editor Peter Mommsen and senior editor Susannah Black Roberts dig deeper into perspectives from a wide variety of writers and thinkers appearing in the pages of Plough.
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Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of The PloughCast later visited the website of an advertiser; or they may track that a device that listened to The PloughCast also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The PloughCast may do this for advertising or for other forms of content, like news stories.
The PloughCast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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