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企业案例集|战略、组织与领导力

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企业案例集|战略、组织与领导力

A podcast in Chinese from 北京读天下
www.ximalaya.comhttp://www.ximalaya.com

《基业长青》作者吉姆·科林斯讽刺管理成功学时说,他们的发现是,每家成功的企业都拥有一栋大楼。企业案例研究要避免“发现大楼”式的谬论,探讨管理决策所面对的实际情境与选择。用“战略·组织·领导力”取代传统的管理职能架构是哈佛商学院院长尼汀·诺里亚的主张,这三项也是今天企业活动中管理者最主要的、同时也是相互关联的挑战。我们所熟悉的不一定是我们所理解的。本案例集试图在管理学的理论框架内,理解企业决策者在特定情境下所做出的选择,并将这些经验与一般的管理原则联系起来。离开整理和分析,事实本身不能给我们任何启发。本专辑运用批判性思维和基于证据的研究来审视我们日常熟悉的企业行为、选择和决策。所有内容均根据公开发表资料整理。参考教材《战略管理》希尔、琼斯、周长辉著《管理学原理》韩瑞著《创业管理》吴何著《战略管理》(第2版)李振福、孙忠著《现代企业管理》(第2版)吴何著

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