Spotify: A Product Story
A miniseries about product strategy, offering on a weekly basis, a glimpse into the decisions that have guided Spotify’s product evolution. Hosted by Gustav Söderström, Spotify’s Chief R&D Officer, each episode tells the story of a pivotal product development or business decision through candid conversations with a diverse cast of voices from across the industry.
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Stats: Statistics are produced by Spotify to help Spotify: A Product Story to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Here is more detail about podcast statistics.
Tracking and attribution: Spotify or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Spotify: A Product Story later visited the website of an advertiser; or it may track that a device that listened to Spotify: A Product Story also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Spotify may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Spotify: A Product Story may do this for advertising or for other forms of content, like news stories.
This is hosted by Spotify: this may mean that Spotify require you to log in to listen, and from that, they will know considerably more about you, including your email address and potentially a connection with your Facebook account and data.
Spotify: A Product Story is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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