VH100 is the official podcast of TV’s top unscripted shows: Love and Hip Hop, Black Ink Crew, T.I. and Tiny: Friends and Family Hustle, Basketball Wives and more. Hosts EZManoli and LaJune are behind the scenes at VH1 so they bring the “fansider" take you can only get here…and they always keep it 100!
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone, Podtrac and Chartable to help VH100 to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone, Podtrac and Chartable are IAB v2 certified.
Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of VH100 later visited the website of an advertiser; or they may track that a device that listened to VH100 also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. VH100 may do this for advertising or for other forms of content, like news stories.
VH100 is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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