On Second Thought
A sports podcast from Gannett
Austin, Texas Sports Writers Kirk Bohls and Cedric Golden talk about Longhorns sports and other subjects. - From the Austin American Statesman.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Omny Studio to help On Second Thought to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified.
Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of On Second Thought later visited the website of an advertiser; or it may track that a device that listened to On Second Thought also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. On Second Thought may do this for advertising or for other forms of content, like news stories.
On Second Thought is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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