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Studio CMO: Marketing HealthTech

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Studio CMO: Marketing HealthTech

A business and technology podcast from Golden Spiral, Positioning & Demand Gen for HealthTech

Studio CMO exists to accelerate the transformation of healthcare.

 We help HealthTech companies improve patient outcomes by empowering them to communicate their solution in ways that capture attention, motivate change, and speed improvements throughout the healthcare ecosystem. Produced by Golden Spiral, hosted by John Farkas, and co-hosted by Anna Grimes and Mark Whitlock. Listen weekly for interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare providers, systems, and payers.

Hosted by Libsyn and measured by Chartable
This podcast may use tracking and attribution, dynamic content insertion and uses a unique domain

Stats: Statistics are produced by Libsyn and Chartable to help Studio CMO: Marketing HealthTech to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Libsyn and Chartable are IAB v2 certified.

Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Studio CMO: Marketing HealthTech later visited the website of an advertiser; or it may track that a device that listened to Studio CMO: Marketing HealthTech also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Libsyn may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Studio CMO: Marketing HealthTech may do this for advertising or for other forms of content, like news stories.

Studio CMO: Marketing HealthTech is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

This podcast uses a unique RSS domain. This podcast is the only one that we’re aware of which uses a domain of for its RSS feed. Domains are always visible to anyone who can see your internet traffic - your internet service provider, employer or even your government - even when you use HTTPS connections. If your podcast app uses the RSS feed directly, you can be tracked as a listener to this podcast every time your phone checks for a new episode.

Here’s more about insecure links and unique domains.


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