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Small Marketing Teams


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Small Marketing Teams

A business podcast from Josh Paul
Website: https://blog.smallmarketingteams.com/

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I’ve researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.

Libsyn
Hosted by Libsyn
This podcast may use dynamic content insertion, uses a unique domain and is insecure

Stats: Statistics are produced by Libsyn to help Small Marketing Teams to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Libsyn is IAB v2 certified.

Dynamic content insertion: Libsyn may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Small Marketing Teams may do this for advertising or for other forms of content, like news stories.

Small Marketing Teams is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

This uses an insecure connection. This podcast uses an HTTP, not HTTPS, address for its RSS feed and its audio files. These are not encrypted, and may allow people who can see your internet traffic - like your internet service provider, employer or even your government - to know that you listen to this podcast.

This podcast uses a unique RSS domain. This podcast is the only one that we’re aware of which uses a domain of podcast.smallmarketingteams.com for its RSS feed. Domains are always visible to anyone who can see your internet traffic - your internet service provider, employer or even your government - even when you use HTTPS connections. If your podcast app uses the RSS feed directly, like Apple Podcasts, then you can be tracked as a listener to this podcast every time your phone checks for a new episode.

Here’s more about insecure links and unique domains.

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Information for podcasters

Technical advice
Podcast episode titles seem to include episode numbers, which is against Apple Podcasts guidelines and makes it harder to listen to your podcast on smart speakers. Here is what Apple wants to do, and why.
The audio of this podcast has an HTTP address, and not HTTPS. If it isn’t also available as HTTPS, it is no longer playable in any embedded player on an HTTPS site in Google Chrome.
This podcast’s RSS feed is not secure. Apple may require this in future.
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of traffic.libsyn.com, which may be an analytics prefix.)

Directories
This podcast appears to be missing from Luminary. We list all the podcast directories to be in.

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