Podcast Advertising Playbook
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you’re in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We’ll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
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This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone, AdBarker and Chartable to help Podcast Advertising Playbook to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified. Here is more detail about podcast statistics.
Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Podcast Advertising Playbook later visited the website of an advertiser; or they may track that a device that listened to Podcast Advertising Playbook also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone and AdBarker may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Podcast Advertising Playbook may do this for advertising or for other forms of content, like news stories.
Podcast Advertising Playbook is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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ae86b90e-f0f8-5991-98ff-6cd7d72e6859 - Before Jan 2022, this podcast was hosted on Libsyn.
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