If You Market

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If You Market

 4.8 via 40 ratings in Apple Podcasts
Data: Rephonic
A business podcast from Sky Cassidy (CEO) of MountainTop Data
Website: http://www.ifyoumarket.com
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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

Copyright details · more infoArtwork and data is from the podcast’s open RSS feed; we link directly to audio · Read our DMCA procedure
Megaphone
Hosted on Megaphone and measured by Nielsen
This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Megaphone to help If You Market to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of If You Market later visited the website of an advertiser; or they may track that a device that listened to If You Market also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. If You Market may do this for advertising or for other forms of content, like news stories.

If You Market is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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