Retail management and marketing - for iPad/Mac/PC
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
© The Open University 2011 · more info
Artwork and data is from the podcast’s open RSS feed; we link directly to audio · Read our DMCA procedureListen
Information for podcasters
- Podcast GUID:
bb4a496f-6ecf-59a6-9526-0ebc6e910f7d
- This podcast doesn’t have a trailer. Apple Podcasts has a specific episode type for a trailer, which also gets used by Spotify and many other podcast apps: but there isn’t one correctly marked in the RSS feed from the host.
- The audio of this podcast has an HTTP address, and not HTTPS. If it isn’t also available as HTTPS, it is no longer playable in any embedded player on an HTTPS site in Google Chrome.
- This podcast’s RSS feed is not secure. Apple may require this in future.
- This podcast appears to be missing from Amazon Music, Spotify, and iVoox. We list all the podcast directories to be in.
- See all episodes
- See this podcast’s listener numbers, contact details and more at Rephonic
- Validate this podcast’s RSS feed with Livewire, Truefans or CastFeedValidator
Privacy: The player will download audio directly from the host if you listen. That shares data (like your IP address or details of your device) with them.
Affiliate links: This page links to Apple Podcasts. We may receive a commission for purchases made via those links.
Cache: This podcast page made . Scheduled for update on . Rebuild this page now