Senior Marketing & Audience Development Specialist

Posted here: September 22, 2025 · Closes: October 17, 2025

A full time Marketing Manager position
Fully remote: working with a USA-based team at YAP Media.

Salary range: $70,000 to $75,000 (yearly rate) - subject to experience plus Health Insurance

We review applications from anyone who proactively submits a cover letter first. Jump the line and land in our inbox by following the cover letter instructions at this link: yapmedia.com/marketingspecialist

YAP Media is hiring a Senior Marketing & Audience Development Specialist who can take day-to-day marketing operations tasks off the plate of our CEO and Founder, Hala Taha. In this role, you will assist with Marketing Projects, Podcast Growth Programs, Content Writing, and Company Communications.

Founded in July 2020, YAP Media has quickly grown to 50 team members around the world. Our client roster features billionaires, celebrities, and business influencers in the media space. To support this lightning-fast growth, we need a fast, creative, and scrappy Marketing Specialist to work closely with Hala.

This is a hands-on, execution focused role. You will own end-to-end, multi-channel audience growth for assigned podcasts — planning, launching, and optimizing campaigns across publicity, cross-promotion, newsletters, web, social, and paid media. You’ll operate with high autonomy in a quickly changing industry, serve as the client-facing owner for your shows, and report on KPIs that ladder up to both short- and long-term growth. Success in this role will be determined by your industriousness, commitment to excellence, and desire to take on new challenges.

We are looking for someone who is ready for the challenge and sees this as a career-making opportunity to build an industry-leading brand while working side by side with Hala and the YAP Media leadership team.

Responsibilities

• Content Writing. Write scripts for the CEO’s solo episodes and webinar presentations. Prepare content for the CEO’s webinars, e-courses, speaking engagements, etc.
• Marketing Comms. Draft marketing communications on behalf of the CEO such as industry newsletters, internal client communications, etc.
• Podcast Growth Programs. Plan, launch, and optimize publicity, cross-promo, newsletter, and new growth initiatives for Young and Profiting Podcast. Partner with leadership to pilot new growth services and internal playbooks. Rollout successful initiatives to other podcasters in our network.
• Growth Campaigns. Own client-facing growth campaigns end-to-end; manage deliverables, timelines, and stakeholder updates.
• KPI Reporting. Report on KPIs (downloads, CTR, CAC/LTV proxies, conversion) and translate insights into next actions.
• Usage of Podcast Tools & Software. Use and continuously level-up in core tools in the podcast, publicity, and marketing space - specifically Megaphone, Simplecast, Omny, Chartable, - Muckrack, Swap.fm, Magellan, Podchaser, Spotify Analytics, Apple Podcasts Connect, Bumper’s Dashboard, and more.
• Presentation Preparation. Help the CEO create and prepare for presentations through creative thinking, fact and stat finding, research, outline planning, slide creation, etc. Create briefs for meetings and put together decks for client pitches.
• Meeting Support. Attend client calls with the CEO, document follow ups, and send meeting notes to participants, disseminate information and next steps to team members when decisions are made.
• Team Leadership. Mentor and coordinate junior teammates/contractors; delegate work and provide constructive feedback.

Results

• Take over Hala’s Presentations. Produce top-notch presentations that can be used by the CEO with little or no edits in 30 days.
• Produce High-Quality Content. Write podcast, webinar and course content that requires little or no editing in 30 days.
• Manage In-Person Studio. Handles booking in-person podcast appearances and tasks related to building a new in-person studio in the first 15 days.
• Manage Company Comms. Produce high quality email communications to clients and sponsors as needed, with zero error.
• Own KPIs. Be accountable for outcomes such as audience growth, acquisition efficiency, engagement/retention, etc.

Requirements

• 6+ years work experience in content writing, digital marketing, or other related fields, with at least 2+ years spent in a client-facing role in the podcast industry.
• Proven track record running audience growth or lifecycle campaigns with defined KPIs — ideally in podcasts, audio, or media.
• Analytical & Experimental. Fluent in funnels, attribution basics, and test design; converts data into decisions.
• Platform Fluency. Comfortable with podcast platform tools (Spotify for Podcasters, Apple Podcasts Connect), analytics (Chartable/Bumper), and PM stacks (Notion, Sheets, Airtable, or similar). Ready to reach full proficiency within 90 days.
• Leadership & Collaboration. Experience mentoring contributors/contractors and driving cross-functional outcomes.
• Writing & Creative Judgment. Crisp copy, on-brand positioning, and feedback that improves work quality. Skilled in writing compelling scripts for podcasts and webinars, as well as creating engaging blog posts, newsletters, and presentation materials that align with the CEO’s voice and audience needs
• Organization & Pace. Excellent time management across multiple shows; bias to clarity and documentation. Natural ability to efficiently plan, prioritize, and manage multiple projects and tasks.
• Proactive Problem Solver: Anticipates challenges and takes initiative to address them before they escalate.
• Meticulous Attention to Detail: Maintains a high standard of accuracy in all work. Can confidently follow complex instructions and workflows with minimal oversight or errors.
• Interdisciplinary Thinker: Brings intellectual curiosity and a willingness to learn across domains. Comfortable shifting between creative, strategic, and operational tasks.
• Adaptable & Responsive: Performs well in a fast-paced, evolving environment. Open to change and responsive to shifting priorities or new business needs.
• Owner’s Mindset: Approaches all work with a strong sense of responsibility, initiative, and pride in outcomes. Acts like a stakeholder, taking full accountability for the quality and impact of their contributions.
• Flexibility to work ET hours. Flexibility to travel for in-person events.

Salary & Benefits

• $70,000 - $75,000/y based on prior experience
• Remote work
• Flexible PTO
• Medical benefits
• Employee growth plans
• Skill development
• Personal development (reimbursement for books, courses, etc)
• Paid maternity leave
• Interaction with company owners

Company Values

• Scrappy Hustlers. Everything is figure-out-able – Industrious, creative, resourcefulness, can do a lot with a little.
• Right The First Time. Obsessed with Excellence – High standards. Expects personal and team performance to be nothing short of excellent.
• Just Whales. Whales say NO so they can say YES to greatness – Focus on the highest leverage opportunities, kill distractions.
• Step On The Gas. Be certain of your direction, then drive – Move fast, make decisions, get shit done.
• We Win. We win together because everyone owns their part – Team-focused, generous with time and energy, thrives on feedback, supports others to do and be their best.

About YAP Media YAP Media (yapmedia.com) collaborates with top influencers and podcasters to help them expand their online presence and monetize their content. Our clients include hosts from Shark Tank, the world's #1 Executive Business Coach, and Top Podcasters who receive 1 Million+ downloads a month and regularly rank as the #1 podcast in their niche on Apple Podcasts. We are a fully remote company of 50+ team members around the world. We have team members in the USA, Argentina, Nigeria, Kenya, Algeria, Turkey, India, and the Philippines.

Salary: $70,000 - $75,000/y

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