Senior Manager, Marketing and Audience Development
A full time Marketing Manager position
Fully remote: working with a USA-based team at The Podglomerate.
Salary range: $75,000 to $100,000 (yearly rate) - subject to experience plus potential bonus, health insurance, 401k, phantom equity, tech stipend, food/beverage reimbursement for industry purposes, unlimited PTO
Job Title: Senior Manager, Marketing and Audience Development Department: Marketing Reports to: SVP, Marketing and Audience Development Revision Date: June 2025 Employment Type: Regular Full-Time Pay Type: Salary Classification: Exempt Office Location: Remote (U.S. only)
Company Overview The Podglomerate is a leading firm for podcast production, marketing/audience development, and monetization. We bring curiosity to life through critically-acclaimed and award-winning podcasts ranging from narrative-driven stories and sound-rich dramas to branded series and interview shows. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television. Its high-profile list of current and past podcast clients includes the perennially chart-topping and award-winning podcast Freakonomics Radio, Magnificent Noise’s “This Is Dating” (named “one of the best podcasts of 2022” by Vulture), NHPR’s “Bear Brook” (named a best true crime podcast by Stephen King) and “The 13th Step” (honored by the duPont-Columbia Awards, Murrow Awards, and Pulitzer Prize), as well as podcasts from The Boston Globe, PBS, Netflix, NPR stations (including NHPR, WHYY, LAist/KPCC, KUOW, and more), Harvard, Stanford, MIT, Forever Dog, The Lever, iHeart, Substack, GBH, WNET, Expedia, Lit Hub, American Public Television, Optum, CVS Health, and Hubspot, among many others.
Position Overview This position is integral to the short & long-term success of The Podglomerate’s Marketing department, due to the record demand for The Podglomerate’s marketing services, and the location of this position within the organization. This position sits between our VP and our Managers on the marketing team. There is presently two peers at this Senior level.
The Senior Manager is responsible for independently executing marketing campaigns for our clients, that meet or exceed campaign goals, and ultimately lead to renewal of services. Further, they will be asked to provide mentorship and guidance to more junior staff members, and innovate ways to successfully deliver campaigns in a quickly-changing industry.
Select active campaigns include clients like Harvard Business School, Boston Globe podcasts, and NPR member stations (including, but not limited to, WNET, NHPR, and WWNO).
Compensation
- Salary: target range of $75-100k/year, depending primarily on demonstrated success in the “Qualifications/Requirements” section below
- Bonus: target 15% of salary, contingent upon a combination of (1) overall business performance, (2) department performance, (3) and individual performance. Bonus amount paid could be less-than, equal-to, or greater-than the stated target
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- Phantom Equity; accrue “phantom equity points” in The Podglomerate LLC after 1 year of service. Points represent an employee’s pro-rata share in the financial upside of the business. Further details to be provided during the interview process.
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- Retirement; 3% of gross W2 (base+bonus) gift from the company, vesting immediately, deposited alongside every paycheck. Profit-sharing eligible
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- 100% employer-sponsored premiums for employee:
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- Medical; Anthem Blue Cross Blue Shield; PPO/HMO depending on employee legal residence
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- Dental; Delta Dental
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- Vision; *Delta Vision
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- Short-term disability; SunLife
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- Long-term disability; SunLife
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- Life Insurance; *SunLife
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- Additional perks: *Biennial $600 technology stipend. $1,000 annual food & beverage reimbursement for industry events & networking
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- Time off: *Unlimited PTO, with manager approval
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- Volunteer Days: one (1) per quarter
Career Advancement We are always open to discussing new and evolving roles with team members.
Should the employee wish to grow into a new role, there are a number of opportunities for growth and development. Presently, we have identified the future growth opportunities. In all likelihood, a new role will likely encompass a combination of the below opportunities and roles.
Assistant Vice President of Marketing and Audience Development. Our SVP is taking more marketing responsibility from our CEO–both in terms of executing contracts, and broader strategic direction for the Marketing business-line. We would like for this candidate to eventually grow into a more senior position to take more of the SVP’s responsibilities, so they may have more time to take tasks from the CEO. Effectively being third in-line from a managerial standpoint in the marketing division of the company.
Staff Management. Once independently proficient, you could formally manage a team of junior marketing employees, and operate more in a supervisory capacity–accountable for the success of each campaign, but with your team executing the majority of the labor.
Business Development. While executing/supervising campaigns, recruit new clients, build relationships, and generate new marketing revenue for the company.
Mentorship & Education. Our intent is to keep adding and building strong marketing professionals in this space. We will need someone to oversee their growth and development alongside a workload of successful campaign execution. We view internal, continuous education as integral to our success–as our team grows, the need for focus in this area will grow with it.
Essential Job Functions
- Successfully, independently execute marketing campaigns
- Successfully organize and oversee the execution of marketing campaigns. Personal contributions will vary project-to-project
- Supervise and guide contract contributors, and full-time staff members such that projects are successful and the contributors advance in their competency
- Be the accountable, client-facing party and representative of the company in select client relationships
- Maintain client relations and communicate action items, deliverables, and timelines for all campaigns
- Contribute to the ideation of new marketing strategies for service projects, and the company
- Keep up to date on software developments in the podcast, publicity, and marketing world, specifically Megaphone, Simplecast, Omny, Chartable, Muckrack, Swap.fm, Magellan, Podchaser, Spotify Analytics, Apple Podcasts Connect, Bumper’s Dashboard, and more
- At request, assist the SVP in managing the marketing team by delegating tasks and priorities, advising and mentoring, and keeping an open line of communication
- Work with the team to research, implement, execute, analyze, and iterate publicity, marketing, cross promotion, and paid media campaigns
- Work with the team to report and analyze the above marketing activities
- Contribute and experiment with senior management on new services and business lines
- Support CEO/Marketing SVP as requested
- Maintain active, accurate, and complete records of campaign tasks and progress in Notion and other systems
- Provide informal mentorship and assistance to junior members of Marketing department and contractor contributors
Qualifications/Requirements
- A demonstrated history of successfully-executed podcast marketing campaigns in the last 2 years – in this instance success to be defined by setting and achieving KPIs unique to that campaign.
- 5+ years professional experience with direct client exposure and consultation
- Exceptional communication skills; written and verbal
- Demonstrated ability to provide actionable constructive feedback objectively and with diplomacy
- Demonstrated knowledge of current media, audio, and podcast industries
- Computer and technology literacy in current digital media and podcast sourcing platforms, specifically Megaphone, Chartable, Muckrack, Podchaser, Spotify Analytics, Apple Podcasts Connect, Google Workspace, Microsoft Office (Word, Excel). We can teach you what you do not know, but you’ll be expected to be proficient within 3 months of starting work.
- Note: The Podglomerate LLC is only eligible to hire full-time employees in the United States
Special Requirements
- The employee may be required to report to a different local office as a normal, contemplated, and mandated incident of their employment
- Limited travel
- Flexible schedule required
Working Conditions
- Remote work – employee controls working environment
- Labor is akin to that of an “office environment,” with frequent computer, mouse, and keyboard use
- Hearing, talking, reaching, and grasping
To Apply Please send a resume to listen [at] thepodglomerate.com to apply for this role. Please also write a few sentences about why you’re interested in the role and your qualifications.
Note: This job description is not intended to be all inclusive or exclusive. At any time, employee may perform other related duties as required to meet the ongoing needs of the organization and participate in additional training.
The Podglomerate LLC follows Equal Opportunity Employment Commission guidelines. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
To apply
Please send a resume to listen [at] thepodglomerate.com to apply for this role. Please also write a few sentences about why you’re interested in the role and your qualifications.
Please mention podnews.net in your application.
More details
What does a Marketing Manager role normally entail?
The Podcast Taxonomy definition for a role like this in Administration says: “The Marketing Manager is responsibile for the promotion of a podcast's content through various awareness strategies such as social media campaigns, cultivating a web presence, managing public relations and communications strategies, and other creative techniques to acquire and retain listeners.”
This exact role may have different requirements.
See 2 jobs at The Podglomerate
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