Manager, Marketing and Audience Development
A full time Marketing Manager position
Fully remote: working with a USA-based team at The Podglomerate.
Salary range: $60,000 to $75,000 (yearly rate) - subject to experience plus potential bonus, health insurance, 401k, phantom equity, tech stipend, food/beverage reimbursement for industry purposes, unlimited PTO
Company Overview
The Podglomerate is a leading firm for podcast production, marketing/audience development, and monetization. We bring curiosity to life through critically-acclaimed and award-winning podcasts ranging from narrative-driven stories and sound-rich dramas to branded series and interview shows. Since its start in 2015, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with our shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television. Our high-profile list of podcast clients includes Freakonomics Radio, NPR, PBS, A+E, Lifetime, History Channel, Harvard Business School, MIT, Stanford, Lit Hub Radio, NPR stations (including KPCC/LAist, NHPR, WHYY, WUNC, VPM, WPM, GBH), WNET, Substack, Magnificent Noise, Expedia, Optum, CVS Health, Hubspot, and Hoff Studios, among many others.
Position Overview This position supports The Podglomerate’s Marketing department, for both internal and external stakeholders. This position reports directly to our senior-most marketing team member, the Vice President of Marketing & Audience Development, who in-turn reports to the CEO. You may regularly interact with other members of The Podglomerate ecosystem, including but not limited to: full-time staff, part-time staff, contract-based contributors, vendors, sponsors, clients, and talent.
The Marketing Manager is responsible for contributing to a variety of tasks that facilitate successful execution of marketing campaigns for our clients. A successful campaign meets or exceeds defined goals, and ultimately leads to clients’ renewal of services. The goal of this position is for the candidate to grow first into a professional capable of independently executing marketing campaigns for The Podglomerate, then increase the volume of campaigns managed through leveraging contractor and/or junior resources for assistance.
Compensation
- Salary: target range of $60-75k/year, depending primarily on demonstrated success in the “Qualifications/Requirements” section below.
- Bonus: target 10% of salary, contingent upon a combination of (1) overall business performance, (2) department performance, (3) and individual performance. Bonus amount paid could be less-than, equal-to, or greater-than the stated target.
Benefits
- Phantom Equity; accrue “phantom equity points” in The Podglomerate LLC after 1 year of service. Points represent an employee’s pro-rata share in the financial upside of the business. Further details to be provided during the interview process.
- 401k Plan; employer gift of 3% of W2 compensation to employee, plus profit-sharing eligibility. No employee contribution required to receive 3% gift, or be eligible for profit-sharing. Further details to be provided during the interview process.
- 100% employer-sponsored premiums for:
- Medical; Anthem Blue Cross Blue Shield; PPO/HMO depending on employee legal residence. Optional HSA account available.
- Dental; Delta Dental
- Vision; Delta Vision
- Short-term disability; SunLife
- Long-term disability; SunLife
- Life Insurance; SunLife
- Additional perks: Biennial $600 technology stipend. $1,000 annual food & beverage reimbursement for industry events & networking
- Time off: Unlimited PTO, with manager approval
- Volunteer Days: one (1) per quarter
Career Advancement We are always open to discussing new and evolving roles with team members.
Should the employee wish to grow into a new role, there are a number of opportunities for growth and development. Presently, we have identified the future growth opportunities. In all likelihood, a new role will likely encompass a combination of the below opportunities and roles.
(1) Marketing Department Advancement. Our marketing services business is growing consistently, and we’re producing Podglomerate IP that will need audience development efforts. There are several defined roles between this role, and the Head of Marketing–Senior Marketing Manager, AVP, VP, SVP, Director. Effective management of contract contributors and demonstration of consistent project success in the Manager role are the prerequisites for advancement to “Senior.”
(2) Staff Management. Once independently proficient, you could formally manage a team of junior marketing employees, and operate more in a supervisory capacity–accountable for the success of each campaign, but with your team executing the majority of the labor.
(3) Business Development. While executing/supervising campaigns, recruit new clients, build relationships, and generate new marketing revenue for the company. Commissions paid for new sales and successful contract execution.
(4) Podglomerate Marketing. We have internal initiatives that will need to be publicized and promoted. As we grow, we will need people to focus on growing the Podglomerate brand effectively, and contribute to our external-facing digital and in-person properties, initiatives, presence (including, but not limited to, social media, email newsletter, website, etc), etc.
(5) Mentorship. Our intent is to keep adding and building strong marketing professionals in this space. We will need someone to oversee their growth and development alongside a workload of successful campaign execution.
Essential Job Functions
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Successfully, independently execute marketing campaigns
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Maintain client relations and communicate action items, deliverables, and timelines for campaigns. At any given time, the company may be actively running many different campaigns, so prioritization skills are a must.
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Keep up-to-date on software developments in the podcast, publicity, and marketing world, specifically Megaphone, Simplecast, Omny, Chartable, Muckrack, Podchaser, Spotify Analytics, and more.
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Work with the team to research, implement, execute, analyze, and iterate publicity, marketing, cross promotion, and paid media campaigns.
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Work with the team to report and analyze the above marketing activities.
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Support CEO/Marketing VP as requested
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Maintain active, accurate, and complete records of campaign tasks and progress in Notion and Google
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Qualifications/Requirements
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A demonstrated history of successfully-executed podcast marketing campaigns in the last 2 years
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2+ years professional experience with direct client exposure and consultation
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2+ years experience in digital media and/or marketing, publicity, audio
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Exceptional communication skills; written and verbal
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Demonstrated ability to provide actionable constructive feedback objectively and with diplomacy
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Demonstrated knowledge of current media, audio, and podcast industries
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Computer and technology literacy in current digital media and sourcing platforms (Megaphone, Chartable, Muckrack, PodchaserPro, Mixmax), Google Workspace, Notion, and Microsoft Office (Word, Excel, PowerPoint). We can teach you what you do not know, but you’ll be expected to be proficient within 3 months of starting work.
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What does a Marketing Manager role normally entail?
The Podcast Taxonomy definition for a role like this in Administration says: “The Marketing Manager is responsibile for the promotion of a podcast's content through various awareness strategies such as social media campaigns, cultivating a web presence, managing public relations and communications strategies, and other creative techniques to acquire and retain listeners.”
This exact role may have different requirements.
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