Marketing Coordinator
A part time Marketing Manager position at Snippet, Irvine, CA CA, USA
Salary range: $15.50 to $20.00 (hourly rate) - subject to experience
Snippet is the world's first short podcast platform. We create compelling, original shows from fascinating hosts ... always in 20 minutes or less.
We’re looking for someone to coordinate our marketing promotion and social media communications for the brand.
Responsibilities for Marketing Coordinator
Social Media
- Execute a results-driven social media strategy
- Develop and curate engaging content for social media platforms with an emphasis on weekly content plan
- Assist in the creation and editing of written, video, and photo content for posts weekly
- Attend events and produce live social media content
- Maintain unified brand voice across different social media channels
- Develop a social media calendar in 2-4 week sprints
- Monitor social media channels for industry trends
- Interact with users and respond to social media messages, inquiries, and comments
- Review analytics and create reports on key metrics
- Post promoted posts with paid promotion in Facebook Ads Manager for Facebook and Instagram posts
- Assist in the development and management of social media marketing and influencer marketing strategy
General
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
- Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
- Reach out weekly to other podcasts for podcast promotional trades in placed advertising and trailers
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Conduct market research and identify trends
Qualifications for Marketing Coordinator
- Passion for social media and proficiency with major social media platforms and social media management tools
- Ideally has experience in podcasts and podcast promotion
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy editing skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Bachelor's degree in business administration, marketing, communications, or a related field
- Experience with B2C social media marketing or content development
- Direct experience using social media management tools
- Experience with Microsoft Office and Google Docs
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Occasional travel may be required
Job Type: Part-time
Pay: $15.50 - $20.00 per hour
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More details
What does a Marketing Manager role normally entail?
The Podcast Taxonomy definition for a role like this in Administration says: “The Marketing Manager is responsibile for the promotion of a podcast's content through various awareness strategies such as social media campaigns, cultivating a web presence, managing public relations and communications strategies, and other creative techniques to acquire and retain listeners.”
This exact role may have different requirements.
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