YouTube/Podcast Growth Strategist
A project or contract position
Fully remote: working with a USA-based team at Dr Ruscio Radio.
Role Overview
We’re looking for a growth-focused creative strategist to own the performance of Dr. Ruscio Radio across YouTube and podcast platforms. This role blends data-driven growth strategy with creative direction — you’ll be accountable for scaling reach, improving retention, and increasing the impact of every episode.
This is not a production or editing role — our internal team handles publishing and operations. Your focus will be:
- Identifying the highest-impact growth levers
- Running data-informed experiments
- Shaping content strategy to drive measurable results
Core Responsibilities
Growth & Optimization
- Build and execute a growth roadmap for YouTube and podcast channels with clear KPIs (subs, downloads, CTR, retention, impressions, conversions)
- Test and iterate on titles, thumbnails, hooks, and intros for maximum engagement
- Optimize discoverability (SEO, playlists, metadata, tags, cross-promotion)
- Identify collaborations, guest opportunities, and audience acquisition loops
Creative Strategy & Direction
- Guide the creative side of growth — from hook writing to episode structure to visual direction
- Translate performance data into creative adjustments that improve storytelling and retention
- Recommend new content formats and experiment with styles to expand reach
Performance Tracking & Insights
- Monitor channel analytics weekly to spot trends and performance drivers
- Build clear, actionable dashboards to track KPIs against targets
- Present insights and lead adjustments to strategy based on results
- Content Repurposing & Distribution
- Oversee repurposing workflows for Shorts, Reels, audiograms, and other high-engagement formats
- Ensure distribution is aligned across YouTube, podcast platforms, and other owned channels
- Collaborate with social and email teams to maximize episode exposure
Location: Remote (US preferred) Type: Fractional / Part-time, with potential to expand Compensation: Competitive compensation based upon experience and qualifications
For more information and what success looks like in the role, see the full job posting.
To apply
https://drruscio.bamboohr.com/careers/75?source=aWQ9Mjg%3D
Please mention podnews.net in your application.
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