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Head of Branded Content & Commercial Partnerships

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A full time position at Novel, London, UK

Job Title: Head of Branded Content & Commercial Partnerships

Location: London

Reports to: CEO

Contract type: Full-time

Start Date: ASAP

About Novel

In the last three years, Novel has become Europe’s fastest-growing independent audio production company, with a global reputation for excellence.

Having made a name for ourselves in creating chart-topping, award-winning longform narrative shows like The Girlfriends, Stolen Hearts and Filthy Ritual, we now want to expand our repertoire, remit and revenue streams by creating best-in-class content for leading brands globally.

We’ve already proved we can do this, making shows with and for the likes of Google, Mailchimp, The FT and the Premier League. We now want to build on that to establish a reputation within the industry as the go-to audio partner in premium branded content. So we’re setting up a Branded Content division and we’re looking for a dynamic, driven, commercial creative to spearhead it.

About The Job

Novel is both fiercely creative and fiercely commercial – and this newly created position is an equal combination of the two. We are looking for a hybrid senior leader who can successfully create, sell and deliver great branded podcast ideas.

This job requires a balance of commercial and creative. On one hand, it is a strategic sales job and we need someone with the requisite energy and the dynamism to open multiple doors and close multiple deals.

On the other hand, it is a creative job in that it needs someone who can identify and originate opportunities and keep coming up with winning formats that brands need and that decision makers approve.

The right candidate will be a well-connected and respected people person with impressive contacts across global brands and leading agencies in the UK – and ideally beyond, in Europe and the US.

They will also be a highly organised and efficient process person, able to run a tight sales strategy. They will be able to multitask and drive projects through from ideation (pitch) to evaluation (analysis against KPIs), communicating well with all stakeholders at each stage to keep them happy – and coming back for more.

Initially this will be a department of one, with the full support of the wider Novel team. But there is every intention of building out a department as and when the pipeline demands it and the revenue justifies it.

Key Responsibilities

Sales strategy Set up and run a highly efficient and productive sales strategy to bring in and manage a healthy pipeline of work - both new business and repeat business

Revenue generation Meet and exceed revenue targets through effective negotiation and sales techniques

Project management Smooth external management of branded content shows, partnering internally with the teams responsible for delivering them

Analytics and reporting Ensure successful delivery of projects against contractually agreed KPIs

Strategic partnerships Manage and nurture relationships with global clients to turn one-off projects into repeat business and lead generators

Networking Represent Novel at strategically important events and proactively seek introductions and build relationships with decision makers

Content development Collaborate with creative and production to conceptualise and produce innovative branded content that aligns with both the brand's messaging and the podcast's tone and style

Market analysis Stay abreast of industry trends, competitor activities, and market dynamics to identify new opportunities for revenue generation and content innovation

Team leadership Building out and leading a Branded Content team as and when the pipeline demands it and the revenue justifies it

About you

Personable A nice person to work alongside, with great energy and integrity

Knowledgeable A passion for audio content and an understanding of how best to sell it

Fluent Experience pitching to brands and agencies, familiarity with brand strategy, and a fluency in speaking their brand language and communicating clearly back to the creative teams

Connected Strong pre-existing client and agency relationships that can be built into lucrative long-term partnerships

Savvy Commercial awareness for the viability of ideas and a sense of what brands will pay

Aware An understanding of how to navigate business affairs, legal considerations, IP and licencing

Steadfast Experience with contracting and robust negotiation, and the sense to course-correct proactively when necessary

Commercial A proven strategic ability to bring in new/repeat business at each stage from initial meeting to pitch to proposal through to negotiation and closing the deal

Confident A strong, confident and clear presenter, able to pull together and deliver a winning pitch and recap compelling results

Creative A highly attuned idea generator, able to read the room and give clients what they need and manage expectations

Persuasive Experience with performance metrics and data analysis to demonstrate to brands compelling ROI against agreed KPIs

Team player A strong understanding of the branded audio production process and the resources required from end to end

Focused The ability to prioritise, to maximise opportunities and minimise challenges

Organised A highly competent, unflappable and empathetic project manager

Intuitive An problem solver with the ability to balance commercial objectives and creative storytelling

Collaborative A highly productive team leader who is also a collaborative team player – both internally with Novel’s production team, and externally with clients


This position is based at Novel’s HQ in central London. There will also be exciting opportunities to travel to the US and across Europe to represent Novel and build relationships with key decision makers at brands and agencies.

Novel operates a hybrid working policy as well as a flexible working policy around time and location, to be as accommodating to individual circumstances as possible. However, in this role we would expect a minimum of two days a week in the office.


The salary for this position is competitive and will be commensurate with the candidate's experience. In addition to the base salary, there will be a commission tied to hitting revenue targets and driving the overall growth and success of the branded content department.

Equal Opportunities

We are an equal opportunity employer and believe that diverse voices are essential to creating compelling podcasts. We are committed to creating a diverse workforce, and every day, we choose to be inclusive with our actions and words. We encourage applications from individuals from all backgrounds, particularly those underrepresented in the industry, such as women, people of colour, LGBTQ+ individuals, other minorities, and people with disabilities. We look forward to hearing from you.


To apply

Simon Harle at JUNCTION is handling applications for this role. Please email to apply.

Please mention in your application.

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