YouTube Strategist (Brands-as-Creators)
A project or contract position
Fully remote: working with a USA-based team at Legacy Media.
Salary range: $30.00 to $45.00 (hourly rate) - subject to experience
Apply Here: https://forms.gle/6akcMhJoTLsP9As76
**About the Role
** We’re hiring a full-time YouTube Strategist to own strategy, analytics, and performance optimization across a portfolio of brands that operate like creators. This is not a social media manager role. This role is for someone who lives inside YouTube Studio, understands how creative decisions impact distribution, and knows how to translate analytics into editorial, packaging, and revenue strategy.
You’ll work directly with our in-house content producers (lead storytellers) to ensure every channel applies best practices across:
Video editorial strategy Packaging (titles, thumbnails, formats) Retention-driven editing Analytics, testing, and iteration Revenue and paid amplification strategy
You will be the person everyone turns to when asking:
“Why did this work?”
“Why didn’t this?”
“What do we test next?”
What You’ll Own
YouTube Strategy & Channel Direction Develop channel-level strategy for each brand, aligned with business goals (growth, leads, revenue, authority) Define editorial positioning and format strategy for each channel Translate brand goals into YouTube-native content decisions (not platform-agnostic thinking)
Editorial, Visual & Process SOPs Create editorial SOPs per project (formats, cadence, tone, topic buckets) Define visual SOPs (thumbnails, titling patterns, brand consistency, packaging rules) Partner with producers and editors to ensure SOPs are actually usable in production Maintain and evolve SOPs as channels mature
Analytics, Testing & Optimization Own YouTube analytics end-to-end (long-form, Shorts, monetization, audience behaviour) Lead A/B testing strategy (titles, thumbnails, formats, hooks, length) Design and run audience testing experiments Diagnose performance issues with clarity (strategy vs execution vs timing) Produce monthly performance reports that actually inform decisions.
Collaboration with Producers Work side-by-side with content producers to:
Pressure-test ideas before production Improve retention and pacing through strategic feedback Align editing decisions with audience psychology Be a strategic partner, not a creative bottleneck
Revenue & Growth Strategy Advise on YouTube monetization (ads, integrations, partnerships, evergreen content) Support paid YouTube strategy (when to amplify, what to amplify, what not to) Understand how organic and paid interact, and where they absolutely shouldn’t
**
What We’re Looking For**
You Are: Deeply fluent in YouTube Studio and youtube audience analytics Obsessed with retention, watch time, and packaging Comfortable working across multiple brands and verticals Opinionated, but data-driven Process-minded (you think in systems, frameworks, and repeatability) Able to explain complex performance insights in plain language
You Have:
3–6+ years of hands-on YouTube strategy experience Proven experience working with brands or creator-led channels Experience collaborating with editors and producers (you understand production realities) Strong understanding of: Long-form vs Shorts dynamics A/B testing methodology Audience segmentation and viewer behavior Monetization and paid amplification fundamentals
Please mention podnews.net in your application.
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