Audience Growth Specialist
A full time position
Fully remote: working with a Canada-based team at JAR Audio.
Salary range: $70,000 to $80,000 (yearly rate) - subject to experience plus health insurance
Audience Growth Specialist (Full-Time, Permanent)
At JAR, we love to help companies make award-winning podcasts that build relationships between their brand and their audience. We are a team of fun creatives who excel in podcast strategy, production and audience development. That’s why we need you! We’re looking for a fellow creative with a keen marketing sense to help us continue to grow JAR so we can do what we do best: make podcasts that work.
The goal: help target audiences discover our shows.
Will report to: Liz Hames, Director of Audience Growth
What you will do:
You will help enterprise clients identify, reach and grow podcast audiences through owned, earned and paid channels. The successful candidate will likely have an additional proven expertise or interest in growing podcasts on YouTube.
Some of the responsibilities would include:
- Conduct market research to identify target audiences for clients’s podcasts
- Conduct competitive analysis of the podcast landscape to identify opportunities and challenges for growth
- Develop custom strategies and plans for reaching target audiences and building communities of loyal listeners around clients’s podcasts
- Identify opportunities for repurposing podcast content into additional content, such as newsletters, blogs, eBooks, or social media posts, etc., & develop and implement strategies for repurposing content
- Lead client relationships and meetings
- Develop and implement paid campaigns, focusing on podcast-to-podcast promotion
- Manage budgets of paid campaigns
- Build and maintain relationships with vendors
- Identify and lead cross promotion opportunities
- Support clients in implementing audience growth strategies across owned channels
- Pitch spotlighting requests to podcast apps on behalf of clients’s shows
- Establish performance benchmarks and work with clients to determine what success looks like for their show
- Analyze performance data and provide regular performance reports
- Provide data-informed recommendations relating to content, product packaging and promotion efforts
- Attend and lead strategy sessions and contribute to the development of shows
- Advise clients on best practices relating to social media, video podcasts & YouTube and earned, owned & paid channels
- Respond to ad hoc client requests
- Stay up-to-date on industry trends and technologies
- Collaborate with the Director of Audience Growth to improve and expand on workflows and templates
- Collaborate with the Audience Growth team to brainstorm creative ideas for podcast promotion and collaborate with teammates to overcome audience growth challenges
- Work with the Audience Growth team to develop new business products, tools and services to support clients, and JAR Audio’s business goals
- Cultivate relationships with podcast industry peers and media, and any other key contacts
- Coordinate with freelancers and contractors
- Share learnings and best practices with the wider JAR Audio team, clients and the broader podcast industry community
- Contribute to JAR’s blog & newsletter, as well as industry events and trade shows
- Respond to ad hoc requests from the senior leadership team, and other assigned projects, as required
Who You Are:
- Someone with deep knowledge of, and passion for, podcasting
- You have a talent, or interest in, YouTube strategy and analytics for podcasts
- Someone who understands and loves working with brands
- Someone with a finger on the pulse of the latest trends in podcasting and brand storytelling
- A lover of data; able to find the story in the numbers
- Empathetic and compassionate
- A curious and creative problem solver
- A strategic thinker
- An entrepreneurial spirit
- A natural storyteller
- A voracious consumer of content
- Enthusiastic about your work
What You Need:
- Experience pitching creative ideas and strategies, ideally in an agency setting
- 3+ years experience working in communications, media, marketing, or related field
- Willingness to work in a remote environment
- Ability to stay organized and keep track of multiple tasks on multiple projects at once
- Exceptional communication skills, both written and verbal
- We work in Slack, Basecamp and G-Suite, so experience with these platforms is helpful but not required
You might not feel like you have all of these qualities. And that’s okay! If there is something about this posting that has sparked your interest, and you think you can bring something special to the role, please reach out. We want to hear from you!
Who We Are
We help brands create podcasts that work: podcasts that find, engage and grow audiences. Our content strategists help clients design a show around an audience. Our producers create shows that earn attention. Our audience growth specialists spread the word. And our project leads keep us all on track.
Some of the brands we’re working with right now: We’re helping Amazon talk to aspiring small business owners; we’re helping Staffbase connect with communications professionals; we’re helping Genome BC spread the word about the power of genomics; we’re helping RBC inspire investment in Canada’s green economy and technology. We also love to delve into projects that stretch us creatively, like our recent project with Cirque du Soleil, or the narrative fiction series we created with The Chop Theatre.
We take an audience-first approach. We believe podcasts are a perfect medium for a brand to engage with a new or current audience. We collaborate with our clients to uncover who their podcast audience is, what they care about, and how a podcast can deliver value. We root our podcasts in this strategy to provide real value for both our clients and our listeners.
We’re a fully remote team that works with audio experts worldwide. At JAR, we’re proud of the team we’ve built. We have a culture that supports each member to speak up and keep us on our toes, challenging us to raise the bar higher each time. We are building a team of independent thinkers and leaders who are not afraid of trying new things.
Culture & Benefits:
Remote Flexible Work: This role is a fully remote position; you can work from anywhere, anytime. Our main business hours are 9-5 am PT Vancouver, as long as you’re available/online during core business hours (i.e. 8 am-4 pm PT, 10 am-6 pm, etc.) we'll work with you to create a schedule that is best for you.
Team-building Events: Remote life doesn’t limit us from socializing. Our agency Social committee create quarterly virtual block parties/events and seasonal celebrations, we love to catch up with each other regularly.
Committed to the Community: JAR donates annually to different non-governmental organizations on behalf of its team and clients. We’re committed to giving back to the community and getting involved in social projects.
Equal opportunity employer
Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criterion. Does this role sound like it was made for you, yet you don’t check every box?
Reach out anyway. We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective.
Think you would like to work with JAR?
Our teammates help make JAR Audio great and we are happy to get to know you.
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