Commercial Video Sales, Director
A position at Global, London, UK
Your new role: Commercial Video Sales, Director
Following our recent achievement of obtaining official YouTube partner sales status, we are creating a new, high-impact role to scale our commercial offering across YouTube video sales.
The newly created Commercial Video Sales, Director, reporting into the Director, Video Sales will be responsible for driving sales of YouTube Podcast video spot inventory across Global’s owned and operated suite of channels, along with sales across our partner channels. Working closely with the Director, Video Sales the Commercial Video Sales, Director will help shape agency strategy and the go-to-market comms, ensuring we are best placed to grow and drive revenue. This is a unique opportunity for a commercially driven individual to shape a new revenue stream within the business and play a key role in its long-term success.
Key Responsibilities
- Drive commercial revenue across video: Own and deliver revenue targets through the sale of YouTube podcast video inventory.
- Management: Manage the outout of 2x Commercial Video Sales, Snr Agency Partners, whilst acting as a key commercial contact for agencies and clients.
- Manage and build a strong pipeline of sales: positioning our YouTube and video podcast output as premium, brand-sale environments as an effective media channel for campaign objectives.
- Package inventory: Aid in the development and selling of compelling, audience-led media packages across video and video podcast inventory.
- Optimise delivery and commercial performance: Work closely with inventory, planning and delivery teams to ensure campaigns are executed to a high standard.
- Win high-value partnerships: Work closely with partnerships counterparts to drive inclusion of YouTube spot sales into partnership proposals.
- Training and Upskilling: Be the YouTube and video expert, ensuring all sales teams are up-to-speed on the video landscape and opportunities in this area.
What You’ll Love About This Role Think Big: Every day is an opportunity to push boundaries, working across departments to bring fresh ideas to life.
Own It: Take charge of the sales pipeline from start to finish, delivering standout campaigns across YouTube inventory.
Keep it Simple: Break down complex concepts into clear, engaging, and easily digestible sales narratives for both internal and external teams.
Better Together: Collaborate with sales support and partnership teams to ensure YouTube spot sales are top of mind.
What Success Looks Like In your first few months, you’ll have:
- Built a strong pipeline of qualified sales, with consistent weekly outreach and meetings
- Demonstrated a clear understanding of the YouTube sales proposition, formats and targeting capabilities with the ability to translate into agency and advertising campaign objectives.
- Established relationships with key agency planners and buyers to position YouTube inventory effectively vs competitors.
- Accurately forecasted revenue and maintained CRM hygiene.
- Collaborated cross-functionally across sales, ops and partnerships to deliver effective campaigns.
- Aided in the onboarding and development of new Video Sales Leads.
What You’ll Need Sales & Closing Ability: Proven track record of prospecting, pitching and closing to deliver against revenue targets.
YouTube & Digital Video Expertise: Strong understanding of YouTube ad formats, audience targeting and the broader digital video ecosystem, and Social Sales ecosystem.
Client Relationship Management: Ability to build and grow trusted relationships with agencies and advertisers.
Storytelling & Presentation Skills: Confident in pitching ideas and translating data into compelling, client-focused narratives.
Pipeline & Forecast Management: Organised and disciplined in managing pipeline and forecasting accurately.
Management: Experience in developing and managing a team of sales leads.
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