Growth Marketer
A position
Fully remote: working with a USA-based team at DeepCast.
Salary range: $120,000 to $160,000 (yearly rate) - subject to experience plus Sales-oriented bonuses
Growth Marketer
Remote US Position
About DeepCast
We're unlocking the world's spoken knowledge, starting with podcasts. Through advanced AI and natural language processing, DeepCast transforms audio content into searchable, analyzable, and actionable insights. Our platforms - deepcast.fm for listeners and deepcast.pro for creators - are revolutionizing how podcast content is discovered, consumed, and monetized.
The Opportunity
As our first marketing hire, you'll shape how we grow both our consumer (deepcast.fm) and creator (deepcast.pro) platforms. You'll have the freedom to experiment with AI-powered growth strategies while building the foundation of our marketing function. This role combines creative thinking with data-driven execution to drive user acquisition, engagement, and retention.
What You'll Own
Growth Strategy & Execution
- Work with CEO on strategic marketing, including pricing/packaging, positioning, and prioritization of larger cross-function growth project
- Design and implement cross-platform growth loops between our consumer and creator products
- Build and optimize our acquisition funnel through continuous experimentation
- Leverage modern no-code/low-code tools to automate and scale successful initiatives
- Create innovative AI-powered marketing approaches
- Create and executive content calendars, multi-platform messaging, and multi-asset implementations for a cohesive, multi-channel acquisition approach Analytics & Optimization
- Drive key metrics including CAC, retention rates, ACV, and LTV
- Run rapid experiments across multiple channels (social, PR/trade pubs, paid, SEM/SEO, webinars, podcast appearances)
- Analyze user behavior patterns to identify growth opportunities, specifically with a lens toward multiple product customer cohorts
- Present findings and autonomously execute on insights; we move fast, so you share direction and then just go (or if it’s a “2-way door decision”, you often just go)
- Ecosystem Development
- Build strategic relationships within the podcast creator community
- Convert podcast listeners into creator leads
- Develop and optimize landing pages and onboarding flows
- Create viral loops and referral systems
What You Bring
- 3+ years of growth, product, or growth marketing experience at high-growth startups
- Strong analytical mindset with experience in A/B testing and data analysis
- You’re “AI native” and have a proficiency with GenAI tech across different use cases and modalities
- Extensive experience with marketing automation, analytics platforms, and CRM systems—not just direction or ideation, but actual tactical execution and configuration
- Understanding of both B2C (listeners) and B2B (creators) marketing dynamics
- Knowledge of user psychology and behavior-driven design principles; as well as systems design with respect to acquisition and lifecycle marketing and corresponding analytics and product implementations Nice-to-Haves
- Experience with podcast industry tools and audio content marketing
- Expertise in SEO, content marketing, and paid acquisition
- Background in product-led and community-led growth, including sales-assisted
- Proficiency with no-code/low-code testing platforms—we aim for max autonomy
- Experience building viral/referral programs
Why DeepCast?
- Equity-heavy compensation with significant upside potential; plus cash bonuses for achieving acquisition milestones
- Latest growth and AI tools at your disposal
- True ownership and autonomy - write the playbook, don't just follow it
- Remote-first culture with flexible PTO
- Comprehensive health, dental, and vision coverage
- We're building a diverse team and encouraging applications from all backgrounds. If you're excited about unlocking the potential of spoken content while driving growth through creative experimentation, we want to hear from you.
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