iHeart Product & Consumer Manager
A full time position at ARN, Sydney , Australia
iHeart Product & Consumer Manager
As part of ARN, the recognised leader in audio in Australia, you have an opportunity to share your voice on the future of audio. Audio is booming and we are defining it. We are entertainers. We create moments that move people, and that people move to. We are investing in audio’s smartest advertising, experts, and innovations. This gives us unparalleled understanding of our audience and the content that moves them and helps us form quality connections with our customers. It’s our commitment to creating moments that move people that makes us memorable.
Do you know your way around digital marketing platforms? Know a thing or two about emails and CRM management? Do your customer journeys go for days and days? Are you always scheming of ways to acquire new users, but continually love the ones you already have? Well this role is made for you.
The iHeart Product & Consumer Manager leads all iHeart’s paid marketing campaigns across app installs, audio and video advertising. The house marketing channels are yours to experiment and optimize. Our websites and app will be your playground in which to grow and foster audiences. You will implement campaigns that onboard ARN’s radio networks onto digital platforms and put in place strategies to engage and retain audiences across our owned and 3rd party channels. Based in North Sydney, this role puts you amongst a fun and vibrant radio and podcast business where you join a team of passionate creatives who can’t wait to welcome you to the iHeart family.
About The Role:
- Develop and implement comprehensive customer acquisition strategies to drive growth and expand our customer base by driving MAUs and limiting churn.
- Utilize CRM tools to segment audiences and deliver personalized marketing messages at scale
- Work with ARN’s broadcast brands to encourage digital audio consumption.
- Support the configuration, admin, and maintenance of our Martech tools & products.
- Plan, execute, and manage multi-channel marketing campaigns from inception, optimisation and to completion.
- Own and lead iHeart’s app install campaigns across UAC & Apple Search Ads. Manage and create the rollout of design assets needed to hero iHeart’s radio and podcast audiences.
- Work with the broader iHeart Product & Consumer team to collaborate on iHeart’s owned channel marketing across display and audio inventory.
- Ideate and execute campaigns that align to iHeart KPIs across increases in registrations, app installs, time spent listening and decrease in churn.
- Assist in the product optimization and management of iHeart’s digital websites and app.
- Utilize data & analytics metrics to inform key stakeholders on campaign outcomes and product consumption.
About You:
- Strong written and verbal communication skills
- Video shooting, editing and knows their way around digital design.
- Experience managing social media channels for brands
- A passion for podcasts, music, & audio content
What’s in it for you!
ARNSocial Work Perks which can include – various giveaway & events, FREE and discounted tickets. Novated Leasing + Super Salary Sacrifice | Paid Birthdays off |Paid Parental Leave | Charity Leave. Discounts on lifestyle, entertainment with big name brands including Health fund discounts. Education Assistance | Career Development with consistent quality training | Long term career progression.
Our Culture:
We have four behaviours that make up our "Culture in Action" which describe how we act every day to create a great place to work:
Aim High- Set big goals and achieve together. Own It – Take ownership and be solutions focused. Be Your Best Self - Create the environment we need to thrive. Make a Difference – Seek out ways to have a positive impact. Bring your skills, genius, and energy along on our journey, please press the APPLY button and upload your cover letter and resume!
For more details, head to www.arn.com.au and connect with us via Instagram (@arndefiningaudio) and LinkedIn (LinkedIn /ARN) EEO Statement. ARN is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state, or local law.
Disability Accommodation For individuals with disabilities that need additional assistance at any point in the application and interview process, please contact the People & Culture team at the relevant state office: https://www.arn.com.au/contact-us/
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