PR & Marketing Manager - AU/NZ

Posted 200 weeks ago

A full time position at Acast, Sydney NSW, Australia

Acast is the world’s biggest, fastest-growing podcast platform, and the engine powering creators, advertisers and listeners everywhere. Its services are the most sophisticated available and are constantly being updated with innovative new tools and functionality.

Acast hosts more than 20,000 shows worldwide, monetizing and growing global smash hits. Founded in Sweden in 2014, Acast’s team of more than 200 audio lovers are creating a sustainable and open podcast ecosystem — ensuring the whole industry continues to grow and flourish. The company has sales teams on the ground in 13 markets around the world, including the UK, US, Mexico, Australia, France and Germany.

We are looking for an experienced podcast-loving PR and marketing expert to join our growing team. You will be responsible for driving positive consumer and trade media coverage, brand, agency, content and product marketing activities and events. You will also work with our global social media manager to ensure our Australian podcasts are championed across social networks - taking the lead on content creation too when necessary. This role will be based in our Sydney office, and will partner with our local podcaster relations and sales teams, but sits as a member of the global communications and marketing team.

You’ll have excellent PR contacts predominantly across marketing trade and tech press, with contacts across entertainment and lifestyle media desirable. You will be adept at dealing with senior colleagues, partners and journalists alike. You’ll have excellent written and verbal skills, and above all, you’ll love podcasts! You’ll be skilled at managing multiple projects at once, as well as organising events, and handling partnerships and sponsorships. The role would suit an agency account handler looking to take the next step in their career in-house, or an in-house PR person looking to move up and join a thriving, fast-moving industry.

PR/Comms

• Work with the local teams to market Acast’s offering through PR to maintain our No.1 market position
• Oversee the implementation of global PR campaigns localising and optimising them for the region
• Be consistent at creating and maintaining relationships with relevant influencers, trade and consumer journalists, bloggers and digital community leaders
• Frequently monitor media in relation to the industry and competitors, maximising opportunities for positive brand PR
• Track and analyse PR metrics and success
• Ensure timely follow-up for press inquiries and interview requests
• Develop, rewrite, and edit materials such as press releases, Q&As, briefing documents, fact sheets, bylined articles and presentations
• Coordinate press interviews, video shoots and demos with spokespeople

Marketing

• Work with the local sales teams to market Acast’s offering to advertisers and media agencies to maintain our No.1 market position
• Support the local sales and content teams on executing owned Acast events, both internal and external.
• Create and edit blog posts, newsletters, web & social media copy/content, press releases and other written materials as required
• Manage any relevant Aus/NZ award entries
• Champion Acast’s products locally through localising and executing product marketing campaigns
• Localise global marketing campaigns for the Aus/NZ market, especially for podcasters
• Define quarterly messaging themes to connect and define the output of Aus/NZ marketing

Skills and experience

• Public Relations experience - in-house or agency, minimum four years
• First class communication, interpersonal and multitasking skills
• Candidate must work well both independently and as part of a team, and has natural affinity for streaming media, podcasting, audio, and tech
• Well-developed and well-maintained media relationships
• Must have fantastic organisational skills and an innate ability to stay on top of multiple projects at once
• Event management experience is highly desirable
• Must have very strong project management and decision-making skills
• Must be able to thrive in a fast-paced and unstructured, deadline-oriented environment
• Collaborate with brand, product, community and social media teams on product launches and marketing campaigns
• Ability to work as part of a global team

Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.

Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome. We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.

We very much look forward to finding the next great person to join our cause!

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