Audience Development Specialist
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A full time Marketing Manager position at ABC News, New York, USA
Salary range: $60,400 to $84,800 (yearly rate) - subject to experience plus A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
ABC News is seeking an enthusiastic and results-driven Podcast Audience Development Specialist to support audience growth, marketing and engagement efforts across the growing ABC News podcast portfolio. This role will work within the Podcast Programming team and collaborate with cross-functional internal and external partners to help audiences discover, engage with, and return to ABC News podcasts across audio, video, social, and digital platforms.
The ideal candidate is highly organized, digitally savvy, and passionate about podcasts, news, and audience behavior. They should be comfortable coordinating a multi-platform marketing campaign, analyzing performance data, working with creative assets, and identifying emerging trends and opportunities in the podcast marketplace.
This role will support both established ABC News podcast franchises and new launches, helping execute strategies that grow listenership, viewership, engagement, and awareness.
Please mention podnews.net in your application.
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What does a Marketing Manager role normally entail?
The Podcast Taxonomy definition for a role like this in Administration says: “The Marketing Manager is responsibile for the promotion of a podcast's content through various awareness strategies such as social media campaigns, cultivating a web presence, managing public relations and communications strategies, and other creative techniques to acquire and retain listeners.”
This exact role may have different requirements.
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