Wondery
Ad sales and monetisation · Listening apps · Production studios
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including “Dr Death,” “The Shrink Next Door,” “Even the Rich” and “Business Wars,” and distributing hit shows like “SmartLess” and “My Favorite Murder”.
Website: wondery.com
Owned by: Amazon
Latest news
- Apr 26: Chris Baughen has been appointed as Head of Podcasts for Wondery UK. He joins from Spotify UK, where he was Head of Studios.
- Apr 24: Wondery has launched Wondery+, its curated premium podcast service, for UK podcast listeners. We’re promised lots of British content, and a localised and curated ad-free experience for UK audiences.
- Mar 29: Wondery, iHeart and Lemonada Media are all using a non-public product from MowPod - which gives extra lives and game credits to gamers if they follow shows on Apple Podcasts from game apps, according to a piece from Bloomberg’s Ashley Carman. It’s distinct from MowPod’s public product (which we looked into last year). It has the effect of driving more downloads and manipulating chart placings: she says at least nine of the current top fifty shows have been promoted in this way.
- Mar 18: Another place to find new podcasts? Wondery is adding some of its sports podcasts to Amazon Prime Video, starting today. Wondery Chief Content Officer Marshall Lewy said that “being on Prime Video will help them connect with even more sports fans”. The shows continue on YouTube, Wondery+, and open RSS.
- Mar 11: Wondery announced an audio first-look deal with Campside Media. Wondery and Campside will produce limited series podcasts, including non-English language titles, to be distributed by Wondery globally.
Data credits: Podnews newsletter