Search for ‘Signal Hill Insights’
Directory
Stories
April 24, 2024:
-
86% of branded podcasts increase a brand’s affinity with their listeners, says new data from Signal Hill Insights. Branded podcasts also help with brand recall. The 2024 Branded Podcasts Benchmark Report is released today.
March 27, 2024:
-
First look: In podcast advertising, there’s “host reads”, “announcer reads”, and a new tool, “talent reads” - an ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted. New research released today by Gumball, ART19 and Signal Hill Insights shows that this “talent reads” format is an effective addition to an advertiser’s toolset. The study will be presented at Evolutions tomorrow at 9am, in Platinum F.
February 13, 2024:
-
Half of weekly podcast consumers follow a podcast host on social media, according to a new report from Signal Hill Insights and Cumulus Media.
January 17, 2024:
-
What do you call a jail cell for podcasters? A Square Space! Podcast listeners want funny and entertaining ads - but mostly just hear boring ads about features, says Signal Hill Insights and Westwood One, in a new study released yesterday.
January 5, 2024:
-
Video podcasts aren’t replacing audio-only ones - just adding a new option. Signal Hill Insights looks back at its research in 2023 to spot potential game changers for the industry.
December 14, 2023:
-
Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.
December 12, 2023:
-
For consuming podcasts, YouTube has more than twice the users of Apple Podcasts, and almost twice that of Spotify, according to a study of YouTube’s growth as a “power podcast player”, highlighted in a new study from Cumulus Media and Signal Hill Insights.
November 9, 2023:
-
Ad revenue from branding campaigns has doubled in just two years, according to analysis from Signal Hill Insights of the IAB's US data.
August 31, 2023:
-
Further reading: Jeff Vidler from Signal Hill Insights calls for digital audio to be positioned next to other digital advertising offerings, to ensure that audio is on a robust revenue growth track … and the Washington Post report on people who listen to podcasts 24-hours a day (but oddly neglect to interview Arielle Nissenblatt, who must have pioneered that, surely?)
August 17, 2023:
-
Further reading: Why Podcasters and Publishers Should Lean into Ad Measurement (Signal Hill Insights) … What to Watch Out For at Podcast Movement Next Week (Eric Nuzum)
July 27, 2023:
-
Almost four out of five people would skip a radio ad in a podcast, with two-thirds saying it was "annoying". The research from Signal Hill Insights and Pacific Content warns us that "creative and content must be designed for the experience", and that podcast creative can't be an afterthought.
July 25, 2023:
-
Grace Carrick has been made Head of U.S. Business Development for Signal Hill Insights. She has worked for Midroll Media and Westwood One.
July 13, 2023:
-
Podcast ad creative has never been more important, says Paul Riismandel from Signal Hill Insights, quoting a survey the company worked on. "My hypothesis is that great podcast ads work because they keep a listener’s attention. This stands in opposition to radio or streaming, where part of an ad’s job is to attract, or even demand a listener’s attention," he surmises.
June 21, 2023:
-
Westwood One and Signal Hill Insights have released data suggesting that the fourth largest podcast platform is Facebook. The surprising data comes from surveying 608 weekly podcast consumers, and asking them "Which of the following places do you use the most to access the podcasts you listen to?". Facebook doesn't have a podcast player: the researchers suggest that it's where they see promotion for podcasts, rather than actually listen to them.
June 6, 2023:
-
YouTube is now the "most utilized podcast listening platform" in the U.S.: 29% say it is the platform they use the most, followed by Spotify (17%) and Apple (16%) - according to Cumulus Media and Signal Hill Insights, who have released the Spring 2023 Podcast Download Report.
April 25, 2023:
-
The Sound Off Podcast features Jeff Vidler from Signal Hill Insights. In the show, we learn about Jeff's views on podcast measurement and more details behind the Canadian Podcast Listener. There's a transcript here.
April 13, 2023:
-
Signal Hill Insights shares four bright signs for podcasting; a growth in podcast audience, continued ad spend, the buzz from YouTube, and much more room for growth. Get some positivity into your life.
March 30, 2023:
-
In new data, Signal Hill Insights suggests that podcasting reaches almost as many 18-34s as TV. Looking at 25-54s, adding podcasts to a TV schedule would reaches an additional 15% of people who never watch the TV.
March 16, 2023:
-
Measuring listen time? Nah - brand lift is the attention metric you're looking for, argues Signal Hill Insights' Paul Riismandel.
February 23, 2023:
-
News podcasts are highly successful. Signal Hill Insights learns more details about their audience - and what we can learn from them.
January 12, 2023:
-
Exclusive: Paul Riismandel has joined Signal Hill Insights as the company's Chief Insights Officer. One of the first researchers in podcasting advertising, Riismandel had worked with Midroll Media (acquired by SiriusXM/Pandora) since 2014, working on hundreds of ad effectiveness studies. He's written a blog post for his new employer, highlighting the benefit of third-party research.
November 30, 2022:
-
Data: For the first time, a majority of national marketers and media agencies are advertising in podcasts, according to a new study. Cumulus Media And Signal Hill Insights released the Podcast Download - Fall 2022 Report, an in-depth study of podcast listeners and advertisers. Nearly 1-in-3 listeners say they prefer podcasts with video.
September 29, 2022:
-
Listening to podcasts in Canada continues to increase. Signal Hill Insights and TPX have published data from the Canadian Podcast Listener, showing a 17% increase in monthly listeners.
May 20, 2022:
-
YouTube is now the most popular podcast app in the US, according to new data from Signal Hill Insights. The data suggests that listeners prefer podcasts with video. The question was "Which of the following places do you use the most to access the podcasts you listen to"; YouTube got 24.2%, Spotify 23.8%, and Apple Podcasts got 16% (despite being unavailable on Android).
April 28, 2022:
-
Daryl Battaglia from Triton Digital has joined Bryan Barletta for a deep-dive into Triton Digital's new podcast metrics tool. The company worked with Signal Hill Insights to produce a tool that's comprehensive and accurate.
April 15, 2022:
-
Is podcasting at a crossroads? Signal Hill Insights asked a number of podcast professionals for the #1 opportunity and #1 threat facing podcasting in the next year.
March 4, 2022:
-
Signal Hill Insights ran a study on a set of podcast ads for an auto manufacturer. They found that favourability for the brand increased by 24%.
February 16, 2022:
-
Jeff Vidler from Signal Hill Insights is in the latest Broadcast Dialogue podcast, talking about research about attitudes towards Joe Rogan and Spotify's editorial policies.
February 8, 2022:
-
Exclusive: After the Joe Rogan controversy, 40% of Americans, and 53% of Canadians, think Spotify should exercise editorial control over controversial content. Opinions are highly polarised, however, with 37% of Americans and 24% of Canadians suggesting Rogan should be free to feature whatever guests or commentary he wants. The research, which will be released today, also shows a significant difference of opinion between listeners and non-listeners to the show; and reveals that, in Canada, 29% of paid subscribers are considering cancelling their Spotify subscription because of the controversy. The research was conducted by Signal Hill Insights, before the additional accusations of racial slurs.
January 13, 2022:
-
From Signal Hill Insights, Jeff Vidler offers information on how podcasting can manage the ad revenue boom, and move towards more scalable solutions.
December 8, 2021:
-
Data: Signal Hill Insights and Cumulus Media have released their Podcast Download Fall 2021 Report. It says that Spotify is the platform people say they use the most, beating Apple and YouTube. Newer podcast listeners are likely to be women, the research says, and two out of five weekly podcast listeners no longer have a cable TV subscription.
November 11, 2021:
-
More Canadians are listening to podcasts, says new data from Signal Hill Insights. Jeff Vidler also says that French-Canadian podcasts are showing the biggest growth.
October 28, 2021:
-
Signal Hill Insights is working with Triton Digital to integrate survey data and server logfiles for more accurate podcast measurement.
September 9, 2021:
-
Signal Hill Insights suggests that the audio industry is selling audio short, and offers three steps to help audio break out of the box.
June 17, 2021:
-
All audio is not alike, says Signal Hill Insights, focusing on the different needs states for each type of audio.
June 3, 2021:
-
Signal Hill Insights suggests that on-demand content is leading to changes in media; but cautions not to write off broadcast TV and radio quite yet.
May 20, 2021:
-
What kind of audio will listeners pay to subscribe to? Signal Hill Insights points to some data - for both podcasting and for broadcast radio, which is, too, selling subscriptions.
May 12, 2021:
-
Listeners are fine hearing ads in their podcasts, says some new research from Cumulus Media and Signal Hill Insights. The data also says Clubhouse over-indexes for podcast users, and the pandemic helped accelerate listening.
March 25, 2021:
-
Clubhouse is male and under 35, says Signal Hill Insights in the first piece of research in its users that we've seen. However, fewer than 20% of Canadian adults have even heard of it (far less using it); and even the people who use it don't think it's going to be a big success.
November 11, 2020:
-
Stitcher's Midroll has published research into podcast ads. Podcast Ads Perform, Host-Read Ads Outperform is the headline, and it shows that host reads appear to be up to twice as effective as normal spot ads. The company worked with Signal Hill Insights.
August 25, 2020:
-
Quality beats quantity in podcast advertising, according to an article in Built In. Westwood One and Signal Hill Insights have released data showing podcast advertising drives brand equity.
May 20, 2020:
-
In last year's Canadian Podcast Listener study, Joe Rogan was listened-to by 10% of monthly podcast listeners: more than three times more popular than the #2 podcast. (thanks: Signal Hill Insights)