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Search for ‘Signal Hill Insights’


February 13, 2024:
January 17, 2024:
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December 14, 2023:
    Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.
December 12, 2023:
    For consuming podcasts, YouTube has more than twice the users of Apple Podcasts, and almost twice that of Spotify, according to a study of YouTube’s growth as a “power podcast player”, highlighted in a new study from Cumulus Media and Signal Hill Insights.
November 9, 2023:
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July 13, 2023:
    Podcast ad creative has never been more important, says Paul Riismandel from Signal Hill Insights, quoting a survey the company worked on. "My hypothesis is that great podcast ads work because they keep a listener’s attention. This stands in opposition to radio or streaming, where part of an ad’s job is to attract, or even demand a listener’s attention," he surmises.
June 21, 2023:
June 6, 2023:
    YouTube is now the "most utilized podcast listening platform" in the U.S.: 29% say it is the platform they use the most, followed by Spotify (17%) and Apple (16%) - according to Cumulus Media and Signal Hill Insights, who have released the Spring 2023 Podcast Download Report.
April 25, 2023:
    The Sound Off Podcast features Jeff Vidler from Signal Hill Insights. In the show, we learn about Jeff's views on podcast measurement and more details behind the Canadian Podcast Listener. There's a transcript here.
April 13, 2023:
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November 30, 2022:
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May 20, 2022:
    YouTube is now the most popular podcast app in the US, according to new data from Signal Hill Insights. The data suggests that listeners prefer podcasts with video. The question was "Which of the following places do you use the most to access the podcasts you listen to"; YouTube got 24.2%, Spotify 23.8%, and Apple Podcasts got 16% (despite being unavailable on Android).
April 28, 2022:
April 15, 2022:
    Is podcasting at a crossroads? Signal Hill Insights asked a number of podcast professionals for the #1 opportunity and #1 threat facing podcasting in the next year.
March 4, 2022:
February 16, 2022:
    Jeff Vidler from Signal Hill Insights is in the latest Broadcast Dialogue podcast, talking about research about attitudes towards Joe Rogan and Spotify's editorial policies.
February 8, 2022:
    Exclusive: After the Joe Rogan controversy, 40% of Americans, and 53% of Canadians, think Spotify should exercise editorial control over controversial content. Opinions are highly polarised, however, with 37% of Americans and 24% of Canadians suggesting Rogan should be free to feature whatever guests or commentary he wants. The research, which will be released today, also shows a significant difference of opinion between listeners and non-listeners to the show; and reveals that, in Canada, 29% of paid subscribers are considering cancelling their Spotify subscription because of the controversy. The research was conducted by Signal Hill Insights, before the additional accusations of racial slurs.
January 13, 2022:
December 8, 2021:
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October 28, 2021:
September 9, 2021:
June 17, 2021:
    All audio is not alike, says Signal Hill Insights, focusing on the different needs states for each type of audio.
June 3, 2021:
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May 12, 2021:
March 25, 2021:
    Clubhouse is male and under 35, says Signal Hill Insights in the first piece of research in its users that we've seen. However, fewer than 20% of Canadian adults have even heard of it (far less using it); and even the people who use it don't think it's going to be a big success.
November 11, 2020:
    Stitcher's Midroll has published research into podcast ads. Podcast Ads Perform, Host-Read Ads Outperform is the headline, and it shows that host reads appear to be up to twice as effective as normal spot ads. The company worked with Signal Hill Insights.
August 25, 2020:
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