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Search for ‘RedCircle’


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November 29, 2023:
    RedCircle's host-read ad platform, RAP, has grown 100% year-on-year, according to its Q3/23 update posted this morning. The company has also recently announced host-read frequency capping, to ensure your listener doesn't hear the same ads the same ads the same ads over and over.
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Thank you to Red Circle, which becomes our latest gold supporter today. Red Circle is a place to host your podcast and grow your revenue, and have a number of great tools to help you do both. Podnews supporters like RedCircle help fund our free news, jobs and events boards - and more to come - for everyone; and our funding model means we don't rely on either advertising or supporters, allowing us to be objective in our reporting. We'd love it if you supported us too.

July 20, 2023:
    After seeing the number of daily host-read ads increase almost 5x last year on their platform, RedCircle launches Teams for Advertisers today, a tool to help agencies and advertisers add team members to build and send campaigns and monitor their results.
July 12, 2023:
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September 19, 2022:
    Podland News has an 'extra' episode today, containing a full-length interview with Persephonica's Dino Sofos; a look at RedCircle's new dynamic ads system for creators with Mike Kadin; and more from Eric Nuzum about his time at Audible.
September 9, 2022:
August 17, 2022:
    Kelly Gittleman has joined RedCircle as the company's new VP of Advertising Sales. She comes from iHeart where she's been in ad sales for 20+ years, and focused on podcasts on the tail end of her time there; she'll be leading the company's growing advertising sales effort.
July 13, 2022:
June 3, 2022:
    Four ways to monetise your podcast, from Eric Clark, includes affiliate marketing and merchandise. (RedCircle, this section's sponsor, can probably help too, #justsaying)
May 24, 2022:
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January 6, 2022:
    Justin Swarz has joined RedCircle, and will lead creator partnerships. He was previously with Outloud Media.
October 14, 2021:
September 3, 2021:
    RedCircle has landed $6m in funding. The company monetises podcasts, selling host-read ads or programmatic advertising, as well as a method of selling podcast subscriptions. The company says many of their podcasters are earning six figures annually.
May 24, 2021:
    After a short hiatus, our podcast hosting company changes page has returned. As ever, it shows a significant amount of podcasts moving from paid hosting companies to Anchor. Overall, the biggest gains went to Anchor, RedCircle and Megaphone; the biggest losers were Whooshkaa, Soundcloud and Libsyn.
December 15, 2020:
    RedCircle has launched programmatic advertising today for its community of podcasters and advertisers. The company says it's the only podcast host offering a complete set of monetization options including donations, subscriptions (private feed), dynamic host-read ads, and programmatic ads.
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December 19, 2019:
    On our story yesterday, Mike Kadin from RedCircle says, in a Twitter thread, that "measures of true engagement and influence will be far more important" than downloads. Lindsay Patterson from Tumblecast tweets "if these rankings are so fallible, what's the point of publishing them?"
November 20, 2019:

Welcome to new subscribers in November from companies including Acast, Spotify, the South China Morning Post, Sony Music, Mamamia, Magellan, RedCircle, PRX, Luminary, Megaphone, ART19, Voxnest, the BBC, Entale, and iHeartMedia. If you find us useful, please tell your colleagues! (And, use your unique link at the bottom of our emails and we'll send you nice stuff.)

November 6, 2019:
    Podcast host RedCircle has added dynamic insertion, allowing you to add ads or other content to podcasts in a dynamic way (perhaps adding today's ads to your back catalogue of shows). It's free for podcast creators.
September 24, 2019:
    Podcast host RedCircle has unveiled new monetisation options - exclusive content and monthly donations. Their monthly donations product joins a one-off tipping service which they launched earlier in the year.
September 17, 2019:
May 9, 2019:
    New podcast host RedCircle has launched tipping. The new feature, for which RedCircle charges an "industry-leading" 4.5%, only works from the company's web player - they tell Podnews they will also support the standard donation link for podcast apps like Overcast or others that support it.
April 30, 2019:
    RedCircle launched. It's a podcast host offering tools like free hosting, analytics and a cross-promotion marketplace to help smaller podcasts get heard. The company has $1.5m of funding, and is built by five ex-Uber software people; it plans to earn revenue by selling advertising within podcasts. The Verge has more.

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