MIDiA Research
Critical thinking and essential data for the global entertainment and creator industries
Website: www.midiaresearch.com
About MIDiA Research
MIDiA Research is the global leading authority in music, the creator economy, and cross-entertainment. Our subscriptions, data tools, and strategy consulting bring clarity to complex industries by providing support and expertise. Our trusted data and powerful insights help make confident and impactful decisions. By leveraging multi-country consumer data, forecasts, market shares, and the insights from our creator panel, we empower clients to think differently, revealing unique solutions they did not even know existed.
With our deep understanding of both the business and culture of entertainment, we work with entertainment companies to navigate tough industry challenges. Driven by a passion for discovering new knowledge, insights, and solutions, our team nurtures creativity and innovation to consistently deliver dependable results.
Latest news
- Oct 15: Podcasting's boom brings the global market close to a billion users - In Q4/2025, podcasting had 965.4 million users, says MIDiA Research PRESS RELEASE
- Jan 16, 2020: MIDiA Research has published a response to their podcast study we reported on yesterday. The post clarifies the (prompted) question that was asked, and says "there are many podcasts which are still available on Apple Music".
- Jan 15, 2020: MIDiA Research has released data apparently showing that Spotify is more popular than Apple Podcasts in the UK, Australia and Canada: and is also "within margin of survey error" in the US. The chart, reported in The Motley Fool, also shows that Google Podcasts is virtually as popular as Apple Podcasts (which is not supported by any podcast consumption data we've seen), and that Apple Music is apparently a more popular podcast app than Stitcher or Downcast. It doesn't have any podcasts in it though?
Data credits: Podnews newsletter