Now, MIDiA claims Spotify is #1 for podcasts, kind of
January 15, 2020 · 2.8 minutes to read
MIDiA Research has released data apparently showing that Spotify is more popular than Apple Podcasts in the UK, Australia and Canada: and is also “within margin of survey error” in the US. The chart, reported in The Motley Fool, also shows that Google Podcasts is virtually as popular as Apple Podcasts (which is not supported by any podcast consumption data we’ve seen), and that Apple Music is apparently a more popular podcast app than Stitcher or Downcast. It doesn’t have any podcasts in it though?
Podcasts are getting into the bathroom: Procter & Gamble have announced a $230 electric toothbrush with a voice-controlled Alexa smart-speaker built-in to the base.
Global’s DAX will be available to outdoor advertisers as well as audio advertisers next month. DAX, which now officially stands for “Digital Ad Exchange”, originally launched in 2014, and allows programmatic advertising in audio streams and podcasts. They also have a new logo (see it below).
4 ways to launch a membership (and grow it, too) — Launching a membership program this year? We pulled together best practices from some pros on launching, promoting, and growing your show's membership. Brought to you by Glow.
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Don't miss Podfest this time! — Podfest is set to be at its biggest and best yet! New hotel, 14 pre-conference workshops, over 200 influential content creators and over 1500 attendees. Make sure one of them is YOU! March 6-8, 2020.
The podcast conference of the year is next month! — Join podcasters and professionals from across the industry at EVOLUTIONS in February in Los Angeles. Code PODNEWS saves $50 off registration to be a part of the can't miss podcast event of the year!
Podnews will be at Salon de la Radio in Paris, France, next week; our Editor is talking on “ten things that radio can learn from podcasting”. Want to catch up? Drop us a note. Want to go? Grab your free ticket here.
Audioboom has renewed the sales contract for the next 24 months for “one of its most popular entertainment podcasts” with a financial guarantee of US$1.75m. An unusually opaque press release doesn’t say who, other than “over the past year this podcast has been downloaded more than 140 million times”, and promises further podcasts from “the content partner”.
- Wild Speculation Corner: Audioboom’s own website’s highlights two “entertainment” podcasts; and No Such Thing As A Fish has been with the network since September 2016. In 2017 it was doing 6m downloads per month (which may have doubled by now), and is described as a “key contract” in Audioboom’s recent updates. But then, also described that way, and doing brilliantly, is The Totally Football Show.
Podcasts: just old wine in a new bottle? An opinion piece in the Indian website Firstpost on the challenges to podcasting.
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Writing on Podcast Movement’s website, Doug Fraser lets us know how long an interview should be.
Resonate Recordings shares the full details about how to use Zoom, a popular app for interviewing people remotely.
|Our personal supporter Eric Hunley is host of Unstructured: and is the subject of an article in SquadCast’s website. Here’s how he produced 100 episodes in one year - while still juggling a day job! (Podbean)|
|Snacks Daily, a financial news podcast from US stock trading company Robin Hood, has hit 10 million total downloads (Megaphone)|
|Chasing Cosby is a new podcast from the Los Angeles Times. The paper writes about the process of tracking the story. (ART19)|
|The team behind Entiende Tu Mente, a podcast about psychology in Spanish, have announced it is to become a Spotify exclusive. “We know that changes are not always easy, but you already know us and know that we take firm steps when we feel we should take them,” they say. The host, Molo Cebrián, started an exclusive music podcast with Spotify in July 2018. (Spreaker)|
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